Scotland
Arnold Clark usurps rival as Scotland shirt sponsor
In becoming the shirt sponsor of Scotland’s men’s national rugby union team, Arnold Clark has made its biggest move to-date in establishing its brand outside of Scotland as it replaces rival car dealership Peter Vardy in the role.
For niche sports like orienteering, survival feels like success
The Sprint World Orienteering Championships probably doesn't feature on your sporting calendar this weekend. But if it wasn't for last-minute deals for 3,000 free sausage rolls and a supply of kilts to help balance the budget, it might not have appeared on anyone else's.
SPFL set to return to betting sector for title sponsor
The SPFL is poised to return to the gambling sector for its main source of central sponsorship income amid tough market conditions as it prepares to announce a long-term title sponsorship agreement with William Hill.
Ralley leaves World Rugby for St Andrews commercial role
James Ralley, World Rugby’s director of partnerships and brand, has left the organisation to become the commercial director for the St Andrews Links Trust, the body that manages the seven links golf courses at St Andrews in Scotland.
Chase splashes out on home FAs as UK operation heads for profit
Digital bank Chase UK is using sponsorship of the four football ‘home nations' to build on its successful entry into the UK market.
Royal London to brand Lions women’s shirt, Howden sponsors NZ tour
UK-based life, pensions and investments mutual Royal London has been named as founding partner and front-of-shirt sponsor for the British & Irish Lions women’s team’s first-ever overseas tour.
Cinch activates SPFL title sponsorship early release
Cinch has invoked a break clause in its title sponsorship agreement with the Scottish Professional Football League (SPFL) to allow the online car retailer to exit at the end of the current 2023-24 season
SPFL commits to review as Rangers spat over Cinch sponsorship ends
The Scottish Professional Football League, Rangers and the Premiership club’s sponsor, Park’s of Hamilton, have agreed to withdraw their arbitration procedure relating to the SPFL’s sponsorship deal with …
EXCLUSIVE: New naming-rights sponsor sought for Emirates Arena
The search has begun for a new naming-rights sponsor for the Emirates Arena, the multi-sport indoor venue in Glasgow, SportBusiness understands
Molson Coors’ Napier named Scottish Football Marketing’s commercial director
Scottish Football Marketing, the new commercial arm of Scotland’s football bodies, has named Brendan Napier of multinational brewing company Molson Coors as its first commercial director.
Puma replaces Mitre as ball supplier for SPFL, SWPL
Germany-based sports equipment and apparel manufacturer Puma has become the new official match-ball provider to the Scottish Professional Football League (SPFL) and the Scottish Women’s Premier League (…
Rangers commercial chief Bisgrove promoted to CEO
James Bisgrove, commercial and marketing director at Glasgow Rangers, has been promoted to the role of chief executive at the Scottish Premiership club
SPFL has ‘no plans’ for gambling shirt ban following Premier League move
The Scottish Professional Football League (SPFL) has said that there are currently no plans for it to follow the lead of the English Premier League by introducing a ban on clubs signing gambling companies…
Kukri Sports named UCI Cycling Worlds clothing provider in six-figure contract
Sports clothing manufacturer Kukri Sports has been appointed as the official provider of workforce and volunteer clothing at the 2023 UCI Cycling World Championships taking place in Glasgow and across…
Scottish football’s SFA, SPFL and SWPL form combined commercial entity
The Scottish Football Association (SFA), Scottish Professional Football League (SPFL) and Scottish Women’s Premier League (SWPL) have announced the creation of a centralised commercial operation that t…
Lidl signs on as top-tier sponsor for Cycling World Championships
European retail store group Lidl has agreed a sponsorship deal with the inaugural Cycling World Championships, which will be staged at venues in Glasgow and across Scotland from August 3-13
Scottish FA commercial chief Rawlings to move on
Chris Rawlings, the chief commercial officer at the Scottish Football Association, is to leave his position after five years at the organisation
SFA, SPFL warn of ‘grave’ implications of alcohol sponsorship ban
The Scottish Football Association and Scottish Professional Football League have warned of the “significant unintended consequences” of a potential ban on alcohol brand sponsorships across sport, as the…