Netherlands

Dutch Eredivisie football club Ajax has entered into a partnership with Asian online betting company KB88.

German automotive manufacturer Audi has been named as the title sponsor of the 2017-18 edition of the International Skating Union’s World Cup Short Track Speed Skating series.

Dutch Eredivisie football club Ajax has renewed its partnership with financial services company Aegon.

Motorcycling apparel company Acerbis has upgraded its partnership with the Superbike World Championship series.

Telecommunications company KPN has upgraded its partnership with the Eredivisie to become the main sponsor of the top tier of Dutch football.

Dutch Eredivisie football club Ajax has extended its partnership with Swiss watchmaker Hublot.

Dutch Eredivisie football club Feyenoord has signed renewable energy company Qurrent as its new shirt sponsor.

For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.

The Netherlands Olympic Committee*Netherlands Sports Federation (NOC*NSF) has entered into a new apparel partnership with South Korean sportswear brand Fila.

Cyprus-based forex company iForex last month signed a short-term agreement to serve as third-tier Official Sponsor of Dutch Eredivisie club PSV Eindhoven, while the forex and binary sector continues to invest in sport despite major challenges in the sector.

Dutch Eredivisie football club PSV Eindhoven has entered into a partnership with retail foreign exchange and contract for difference trading brokerage iForex.

Dutch sustainable energy firm WM3 Energie has agreed a five-season deal to become title sponsor of new UCI Women’s World Tour cycling team Fortitude Pro Cycling.

Virtual reality solutions company Beyond Sports has entered into a partnership with Dutch Eredivisie football club PSV Eindhoven.

UCI WorldTour cycling team LottoNL-Jumbo is set to remain in its present guise until the end of the 2018 season after the Dutch national lottery confirmed the extension of its innovative title sponsorship deal, which also incorporates a speed skating outfit.

Dutch energy provider EnergieFlex has agreed a deal to become the new main sponsor of the country’s Eredivisie football club NEC Nijmegen.

Dutch paints and coatings company AkzoNobel has been confirmed as the title sponsor of a team which will compete in the 2017-18 edition of the Volvo Ocean Race sailing event.