Mexico
Western Union targets Mexican expat remittance market with FMF deal
Lala Steele, head of North America retail marketing for money transfer brand Western Union, explains the rationale for the company’s recent sponsorship deal with the Mexican Football Federation.
Engelbert Strauss signals Americas push with Mexican FA deal
German workwear brand Engelbert Strauss has signalled its intention to move into the Americas by agreeing a multi-year sponsorship deal with the Federación Mexicana de Fútbol (FMF) on the eve of the C…
Club América tasks IMG with growing sponsorship portfolio
Club América, the most successful club in Mexican football, has hired IMG as its commercial partnerships agency in a bid to tap more international sponsors, with a particular focus on the United States.
Fifa loses global sponsorship sales head Rodriguez to LigaMX
Luis Rodriguez, the former IMG football executive in the Americas, has left his role as head of global partnership sales at Fifa to return home to Mexico
MG Motor first brand sourced by IMG in Chivas partnership
Club Deportivo Guadalajara (Chivas), one of the most successful clubs in Mexican football, has appointed IMG to a global sponsorship sales role
Adidas named Match Ball Provider of Leagues Cup
The Leagues Cup, the tournament involving 47 teams across Major League Soccer (MLS) and Mexico’s Liga MX, has announced Adidas as an Official Partner and Official Match Ball Provider in a multi-year a…
Nike adds Liga MX Femenil to women’s football portfolio
US sportswear and equipment manufacturer Nike has furthered its commitment to women’s football by agreeing a sponsorship deal with Liga MX Femenil, the top division in Mexico.
Inter Milan signs Ria Money Transfer, Afizzionados deals
Italian Serie A club Inter Milan has announced a new sponsorship deal with Ria Money Transfer, a company owned by Euronet Group that specialises in cross-border money transfers
Anheuser-Busch extends with Mexican federation, adds women’s team to deal
Anheuser-Busch has announced a multi-year sponsorship renewal of a long-time agreement with the Mexican Football Federation (FMF) as the official beer partner for the men's national team's United States…
Afizzionados adds Barcelona to European club portfolio
Mexican pay-television sports channel Afizzionados has added Spanish LaLiga club FC Barcelona to its portfolio of sponsorship deals with major European teams
Borussia Dortmund names Afizzionados its inaugural partner in Mexico
Bundesliga club Borussia Dortmund has named specialized sports channel Afizzionados as its inaugural regional partner in Mexico, becoming the latest European soccer club to align with the network
T-Mobile named Liga MX sponsor in US in TelevisaUnivision-brokered deal
Telco T-Mobile US has been named the official wireless sponsor of Liga MX in the United States in a deal brokered by Spanish-language media and content company TelevisaUnivision
Jersey Pay – Corona and multiple Mexican football clubs
In Spring 2022, during the top Mexican football division (Liga BBVA MX) season, Corona (which holds multiple Mexican football team sponsorships) increased in-stadium beer sales by turning team jerseys…
Coors Light named official beer of Leagues Cup
Molson Coors beer brand Coors Light has been named the inaugural multiyear commercial partner of the Leagues Cup, the 47-team, month-long tournament which begins in 2023.
TelevisaUnivision to market Liga MX commercial rights in the US
Spanish-language media and content company TelevisaUnivision announced a landmark partnership with Mexican soccer league Liga MX, bringing the property's commercial rights to market in the United States…
FC Barcelona Femeni secures Grupo Bimbo sleeve sponsorship
FC Barcelona Femeni has secured a wide-ranging agreement with Mexican food company Grupo Bimbo, which has become the team's new sleeve sponsor
Motorola agrees regional LaLiga sponsorship in Mexico
US consumer electronics and telecommunications company Motorola has agreed a sponsorship deal for the Mexican marketplace with LaLiga, organising body of the top two divisions of Spanish club football
Raiders sign first Mexico-based commercial partner
The National Football League's Las Vegas Raiders have secured a partnership with Mexican low-cost airline Viva Aerobus, marking the team's first commercial partnership in the country