Latin America
CBF renews top-tier Itaú Unibanco sponsorship
The Brazilian Football Confederation (CBF) has signed a renewal to its sponsorship contract with financial services company Itaú Unibanco.
Motorola agrees regional LaLiga sponsorship in Mexico
US consumer electronics and telecommunications company Motorola has agreed a sponsorship deal for the Mexican marketplace with LaLiga, organising body of the top two divisions of Spanish club football
UFC taps 4D Sight for virtual advertising trial
The Ultimate Fighting Championship (UFC) has announced a pilot programme with virtual advertising technology provider 4D Sight that will see branding digitally inserted into its broadcasts in Latin America
Corinthians and Gol Plus launch ‘master warm-up’ sponsorship
Brazilian top-flight football club Corinthians has signed a sponsorship deal with vehicle protection company Gol Plus with the focus on assets connected to the pre-match warm-up
LaLiga expands RushBet deal across South America
LaLiga has expanded its regional sponsorship agreement with gambling platform RushBet.
In 2021, the brand became LaLiga’s exclusive betting partner in Colombia.
Raiders sign first Mexico-based commercial partner
The National Football League's Las Vegas Raiders have secured a partnership with Mexican low-cost airline Viva Aerobus, marking the team's first commercial partnership in the country
LaLiga secures Chubb sponsorship in Latin America
LaLiga has signed up insurance company Chubb to its sponsorship portfolio in a deal that makes Chubb a regional sponsor of the league in Latin America, focusing on the nine countries where Chubb operates…
Athletico-PR returns to sports betting marketplace with Betsson sponsorship
Campeonato Brasileiro Série A football club Athletico Paranaense has agreed a new shirt sponsorship deal with Swedish online gambling company Betsson.
Codere upgrades to ‘$3.5m’ per season main shirt deal at River Plate
Spanish multinational betting operator Codere has upgraded its official bookmaker agreement with Argentinian football club River Plate to become the club’s new main shirt sponsor.
AFA fills airline category with Aerolineas Argentinas
The Argentinian Football Association (AFA) has signed up Aerolineas Argentinas to its sponsorship portfolio
Athletico-PR ends EstrelaBet deal after four days
Campeonato Brasileiro Série A football club Athletico Paranaense has cancelled its shirt sponsorship deal with sports betting company EstrelaBet after just four days.
Santander makes esports entrance with League of Legends sponsorship
Banco Santander has signed a contract to become a main sponsor of Riot Games’ League of Legends tournaments in Europe and Latin America.
EstrelaBet signs shirt sponsorship deals with Athletico Paranaense and Internacional
Sports betting company EstrelaBet has agreed shirt sponsorship deals with Campeonato Brasileiro Série A football clubs Athletico Paranaense and Internacional, while Atlético Mineiro has signed a long-term con…
World Surf League agrees three-year deal with beer brand Corona
The World Surf League has renewed a partnership with AB InBev beer brand Corona for the next three years
Fluminense and Benfica sign with Socios
Brazilian Série A club Fluminense and Liga Portugal outfit Benfica have signed agreements to launch fan tokens on Socios.com.
AFA announces sponsorship agreement with BetWarrior, ‘strikes deal’ with Yili
The Argentinian Football Association (AFA) has announced a sponsorship agreement with Latin American betting operator BetWarrior and has reportedly struck a separate sponsorship deal with Chinese dairy…
AC Milan secures regional deal with Betsson in Latin America
Italian Serie A champion AC Milan has signed up gambling platform Betsson as a regional sponsor in Latin America
Galera.bet and GiroAgro sponsor Campeonato Brasileiro
Brazilian betting operator Galera.bet has signed a three-year deal as a master sponsor of the Campeonato Brasileiro, Brazil’s top-tier football league.