Latin America
Brazilian Olympic Committee looks to connect with key demographic via TikTok
The Brazilian Olympic Committee (COB) has become the latest sports rights-holder to sign a deal with video-sharing app TikTok
Betmotion bolsters Brazilian presence with Fluminense deal
Latin American gambling company Betmotion has agreed a shirt sponsorship deal with Campeonato Brasileiro Série A football club Fluminense.
MG Motor signed up as standalone Copa Sudamericana sponsor
Conmebol, South American football's governing body, has signed up automotive brand MG Motor as a sponsor of the Copa Sudamericana
Santos extends Kicaldo deal, as Fortnite grabs main shirt rights for Libertadores final
Brazilian Série A football club Santos has extended its sleeve sponsorship deal with the Kicaldo bean company for the 2021 season and struck a one-game main shirt deal with video game brand Fortnite for …
Neo Química adds main sponsor status to Corinthians stadium deal
Pharmaceuticals company Neo Química has stepped up its association with Brazilian Série A football club Corinthians by agreeing to become its main shirt sponsor.
Banco BMG continues as Corinthians sponsor but vacates front-of-shirt position
Brazilian Série A football club Corinthians has extended its sponsorship contract with Banco BMG under adjusted terms.
Telecom Italia grows Brazilian presence with local Olympic Committee deal
The Brazilian Olympic Committee (COB) has signed up the Brazilian arm of telco Telecom Italia (TIM) as a sponsor
Decathlon signs NBA international merchandising deal
Sporting goods retailer Decathlon has announced a new multi-year merchandising agreement with the National Basketball Association
IMG signs with Liga MX as exclusive agency for global sponsorship
Liga MX, Mexico’s top-flight football competition, has appointed IMG as its exclusive commercial agency for global sponsorships until 2023.
Liga MX adds Heineken’s Tecate to sponsorship portfolio
Flagship Mexican football division, the Liga MX, has signed up the Heineken-owned brand Tecate as its beer sponsor
Betano takes over from BMG on Atlético Mineiro shirt in disputed deal
Online sports betting platform Betano has taken over as the main shirt sponsor of Brazilian football club Atlético Mineiro in a move disputed by the former main sponsor, banking group BMG.
Konami adds Santos to football sponsorship portfolio
Japanese video game developer Konami has further enhanced its football sponsorship portfolio by agreeing a deal with Brazilian Campeonato Brasileiro Série A team Santos.
Pague Menos pharmacy chain joins CBF portfolio in second tier
The Brazilian Football Confederation has signed up pharmacy chain Pague Menos as a new sponsor of the country’s national football teams.
Everton leverages Colombian links to sign Rushbet.co regional sponsorship
Premier League football club Everton has signed gambling platform Rushbet.co as its first regional sponsor in Colombia
Mastercard extends with Brazilian national football until 2024
Mastercard has renewed its sponsorship contract for Brazil’s national football teams in a four-year extension with the Brazilian Football Confederation (CBF) to 2024.
Your Logo Here – AmBev & the Brazilian Football Federation
AB InBev subsidiary Ambev promoted its Guaraná Antarctica drink in Brazil via an April 2019 campaign leveraging its sponsorship of the Brazilian women’s football team.
Betmotion joins top brands as sponsor of Brazil’s National Basketball League
Brazil’s National Basketball League (LNB) has signed up betting and online games operator Betmotion as an ‘Official Partner’ of the National Basketball League (NBB) for the 2020-21 season.
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Santander Media House – Santander & Uefa
Uefa partner Santander brought the excitement of the 2020 Champions League Final in Lisbon to the world through an enhanced edition of its ‘Santander Media House’