Latin America

The merger of Global Sports Rights Management, the international broadcast rights-holder to Brazil’s top two football leagues, with the Chile-based 1190 Sports agency was driven by a move to “unlock” spons…

The Mexican Football Federation, known domestically as Federaciòn Mexicana de Futbol (FMF), has unveiled its first marketing campaign developed exclusively for fans of the Mexico men's national team i…

Campeonato Brasileiro Série A football club Flamengo has signed a shirt sponsorship deal with e-commerce and financial services firm Mercado Livre.

The South American Football Confederation (Conmebol) has opted to retain FC Diez Media as the agency to market commercial rights to its club competitions from 2023 to 2026

The Brazilian Olympic Committee (COB) has signed up department store Riachuelo as a sponsor

Brazilian Série A football club São Paulo has signed a renewal of its sponsorship contract with online gambling platform Betsul.

Education institution UniCesumar has returned to Brazilian football sponsorship by agreeing deals with Minas Gerais rivals Atlético Mineiro and Cruzeiro.

Korean car brand Kia will title sponsor this Sunday’s Brazilian SuperCopa match between the current league champions Flamengo and Palmeiras, winner of the 2020 Copa do Brasil.

International fintech company SumUp has become the new ‘master sponsor’ of Brazilian Série A team Santos, ending the club’s two-year search for a main shirt partner. Un

Brazilian football club Santos has signed a renewal to its sponsorship contract with mineral water brand Levity

Conmebol, South American football’s governing body, has announced its second standalone sponsor for the Copa Sudamericana, the second-tier clubs competition, in a deal with payment provider PayRetailers.

Conmebol, South American football's governing body, has expanded its association with global bank Santander to include the women’s Copa Libertadores.

Football streaming platform MyCujoo has renewed a rights agreement with the Brazilian Football Confederation (CBF) until the end of the year

The Ultimate Fighting Championship has secured a sponsorship deal with crypto casino and sportsbook company Stake.com in its first official betting partner deal in Latin America and Asia

Electronic equipment company Intelbras has upgraded its sponsorship of the Brazilian Football Confederation's (CBF's) Copa do Brasil to the top position of title sponsor

Market Sport Latam, the marketer of the TV advertising rights to South American qualifiers for the 2022 Fifa Men’s World Cup in Qatar, has agreed a deal with Israeli online sponsorship company Stads t…

Brazilian football club Santos has signed up real estate development company STX as a sponsor

The Peruvian Football Federation (FPF) has agreed a deal with the Latin American arm of Swedish online gaming company Betsson for title sponsorship of the top tier of the domestic club game, Liga 1