Latin America
GSRM’s Donnari: 1190 Sports merger a sponsorship, advertising play
The merger of Global Sports Rights Management, the international broadcast rights-holder to Brazil’s top two football leagues, with the Chile-based 1190 Sports agency was driven by a move to “unlock” spons…
Mexican Football Federation unveils marketing campaign exclusively for US fans
The Mexican Football Federation, known domestically as Federaciòn Mexicana de Futbol (FMF), has unveiled its first marketing campaign developed exclusively for fans of the Mexico men's national team i…
Flamengo adds Mercado Livre as shirt sponsor in R$30m deal
Campeonato Brasileiro Série A football club Flamengo has signed a shirt sponsorship deal with e-commerce and financial services firm Mercado Livre.
FC Diez Media retains Conmebol club competition rights to 2026
The South American Football Confederation (Conmebol) has opted to retain FC Diez Media as the agency to market commercial rights to its club competitions from 2023 to 2026
Brazilian, South African NOCs announce new sponsorships 100 days before Tokyo
The Brazilian Olympic Committee (COB) has signed up department store Riachuelo as a sponsor
São Paulo agrees extension with Betsul after February expiry
Brazilian Série A football club São Paulo has signed a renewal of its sponsorship contract with online gambling platform Betsul.
UniCesumar teams up with rivals Atlético Mineiro and Cruzeiro
Education institution UniCesumar has returned to Brazilian football sponsorship by agreeing deals with Minas Gerais rivals Atlético Mineiro and Cruzeiro.
Kia returns to Brazilian football with SuperCopa title sponsorship
Korean car brand Kia will title sponsor this Sunday’s Brazilian SuperCopa match between the current league champions Flamengo and Palmeiras, winner of the 2020 Copa do Brasil.
Santos signs SumUp after two-year wait for new ‘master sponsor’
International fintech company SumUp has become the new ‘master sponsor’ of Brazilian Série A team Santos, ending the club’s two-year search for a main shirt partner.
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Santos renews with mineral water brand Levity
Brazilian football club Santos has signed a renewal to its sponsorship contract with mineral water brand Levity
PayRetailers is second standalone Copa Sudamericana sponsor in low seven-figure deal
Conmebol, South American football’s governing body, has announced its second standalone sponsor for the Copa Sudamericana, the second-tier clubs competition, in a deal with payment provider PayRetailers.
Santander expands Copa Libertadores commitment to include women’s edition
Conmebol, South American football's governing body, has expanded its association with global bank Santander to include the women’s Copa Libertadores.
CBF extends MyCujoo streaming deal, adds Sportsbet.io as Copa do Brasil sponsor
Football streaming platform MyCujoo has renewed a rights agreement with the Brazilian Football Confederation (CBF) until the end of the year
UFC signs up crypto casino Stake to new sponsorship category
The Ultimate Fighting Championship has secured a sponsorship deal with crypto casino and sportsbook company Stake.com in its first official betting partner deal in Latin America and Asia
Intelbras replaces Continental as Copa do Brasil title sponsor
Electronic equipment company Intelbras has upgraded its sponsorship of the Brazilian Football Confederation's (CBF's) Copa do Brasil to the top position of title sponsor
European brands targeted for Conmebol qualifiers virtual advertising
Market Sport Latam, the marketer of the TV advertising rights to South American qualifiers for the 2022 Fifa Men’s World Cup in Qatar, has agreed a deal with Israeli online sponsorship company Stads t…
Brazil’s Santos, Ceará add new shorts sponsors
Brazilian football club Santos has signed up real estate development company STX as a sponsor
Betting operator signs up as Peruvian league title sponsor
The Peruvian Football Federation (FPF) has agreed a deal with the Latin American arm of Swedish online gaming company Betsson for title sponsorship of the top tier of the domestic club game, Liga 1