Latin America
Fluminense leverages education sector with Universidade de Vassouras sponsorship
Brazilian football club Fluminense has signed higher education institution Universidade de Vassouras as its latest sponsor
Sicredi renews Copa do Brasil sponsorship in Klefer-brokered deal
The Copa do Brasil will be sponsored by cooperative financial institution Sicredi for the seventh consecutive year
Claro on board as World Cup regional sponsor in South America
Telco Claro has signed up as a regional sponsor of this year’s Fifa World Cup in Qatar.
New Botafogo owner Textor to axe ‘several’ sponsorship deals
American technology entrepreneur John Textor, the incoming major shareholder at Rio de Janieiro-based football club Botafogo, is ready to terminate several of the club’s sponsorship agreements because t…
Athletico Paranaense renews Havan sleeve sponsorship
Brazlian football's Athletico Paranaense has signed a renewal to its sponsorship contract with Brazilian retailer Havan
LiveMode and 1190 Sports unite to chase equity in Brazilian leagues
Brazil’s LiveMode agency and 1190 Sports, the international broadcast rights-holder to Brazil’s top two football leagues, have combined to propose taking over commercial management of the leagues with a m…
Mediapro, 1190 Sports team up to acquire Chilean national team rights
The Chilean Football Federation (ANFP) has reached an agreement for a consortium formed by Mediapro and 1190 Sports to manage the media rights for matches involving the Chilean national team
AFA-Binance deal announcement sparks Chiliz legal claim
The Argentinian Football Association has signed up blockchain company Binance to its sponsorship portfolio, but the five-year deal has provoked claims of a breach of contract from rival blockchain provider…
Corinthians and Santos sign up back-of-shirt sponsors
Brazilian football rivals Corinthians and Santos have each concluded back-of-shirt sponsorship deals ahead of their first matches in the 2022 Campeonato Paulista, the São Paulo state championships.
Argentine FA agrees Asia regional sponsorship deal with W88
The Argentine Football Association has agreed a regional sponsorship deal covering Asia with betting brand W88
Betfair inks ‘biggest’ Brazilian state football deal with Campeonato Carioca naming rights
Betting operator Betfair has signed what is claimed to be the “biggest commercial agreement” in Brazilian state football as the naming rights sponsor for this year’s Campeonato Carioca.
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River Plate adds Amazon Prime Video as back-of-shirt sponsor
Argentinian Primera División football club River Plate has agreed a shirt sponsor deal with Amazon Prime Video, the video streaming arm of ecommerce giant Amazon.
OdontoCompany extends Copa do Brasil deal
Dental clinics chain OdontoCompany has agreed a one-year extension to its sponsorship of the Copa do Brasil, the leading cup competition in Brazilian club football
Flamengo’s Adidas deal set to continue after renewal approved
Brazilian Série A football club Flamengo’s extension of its supply contract with global sports brand Adidas has been approved by the club’s council.
Binance builds football portfolio with Campeonato Paulista sponsorship
Cryptocurrency exchange Binance has further enhanced its presence in the football sponsorship market by agreeing a deal with the Paulista Football Federation (FPF) to sponsor this year’s edition of the C…
MAG Seguros renews Copa do Brasil sponsorship
Insurance firm MAG Seguros has renewed its official sponsorship of the Copa do Brasil, Brazilian club football’s showcase cup competition, for the third year in a row.
Betsson signs sleeve sponsorship deal with Chile’s Colo-Colo
Swedish online gaming company Betsson has expanded its presence in South American football by agreeing a shirt sponsorship deal with Chilean Primera División club Colo-Colo.