Japan
Tokyo 2020 opens second-tier category with airline deals
The Tokyo 2020 Organising Committee has signed All Nippon Airways (ANA) and Japan Airlines (JAL) as the first second-tier partners for the summer Olympic and Paralympic Games.
MusclePharm nets City partnership
Sports nutrition company MusclePharm has secured a multi-year partnership with the City Football Group.
Tokyo 2020 builds commercial portfolio with Mitsui Fudosan
Real estate company Mitsui Fudosan has reached a deal to become a gold partner of the Tokyo 2020 Olympic and Paralympic Games.
Tokyo 2020 boosts gold partner portfolio
Financial services groups Mizuho and Sumitomo Mitsui have signed up as gold partners of the Tokyo 2020 summer Olympic Games in Japan.
Tokyo 2020 passes baton to Asics
Japanese sportswear company Asics has agreed to become a gold partner of the Tokyo 2020 Olympic Games in the sporting goods category.
Barcelona seals Nichiban sponsorship
Adhesive tape manufacturer Nichiban has secured a regional sponsorship deal with Spanish Liga football club Barcelona.
Nomura becomes latest Tokyo 2020 gold partner
Financial holding company Nomura Holdings has signed up as a gold partner of the Tokyo 2020 summer Olympic Games in Japan.
Tokyo 2020 unveils two more gold partners
Nippon Life Insurance and Tokio Marine & Nichido have been unveiled this (Friday) morning as gold partners of the Tokyo 2020 summer Olympic and Paralympic Games.
JX Nippon to energise Tokyo 2020
Energy company JX Nippon has signed up as a gold partner of the 2020 summer Olympic Games in Tokyo, Japan.
IOC set to sign Toyota as TOP partner – report
Toyota is set to become the first automotive company to sign up as an International Olympic Committee TOP partner, according to Kyodo News.
Aeroflot wings in for Women’s World Curling Championships
Russian airline Aeroflot has secured the main sponsor berth for the 2015 World Women’s Curling Championship.
NEC Corporation, Fujitsu join expanding Tokyo 2020 gold partner programme
IT solutions providers NEC Corporation and Fujitsu have been signed up as the latest gold partners of the Tokyo 2020 summer Olympic and Paralympic Games.
Canon snaps up Tokyo 2020 gold partnership
Canon has been unveiled as the latest gold partner of the Tokyo 2020 summer Olympic and Paralympic Games.
Tokyo 2020 hits mark with opening deals
The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has hit its asking price on its first top-tier domestic deals for the 2020 Games.
Nissan signs up partners for World Endurance Championship campaign
Japanese automotive manufacturer Nissan has signed multi-year partnerships with Swiss watchmaker Tag Heuer, along with French lubricants manufacturer Motul and tyre company Michelin, to support its entry into the World Endurance Championship motor racing series.
Asahi joins Tokyo 2020 marketing portfolio
Asahi Breweries has signed up as a gold partner of the Tokyo 2020 summer Olympic Games.
Tokyo 2020 makes first sponsorship connection with NTT
Organisers of the Tokyo 2020 Olympic Games have announced Nippon Telegraph and Telephone as the event’s first official gold partner.
Title sponsor secured for World Women’s Curling Championship
Japanese agricultural cooperatives federation Zen-Noh has reached a deal to become the title sponsor of the 2015 World Women’s Curling Championship.