Italy
Sampdoria extends with main shirt sponsor Banca Ifis
Genoese bank Banca Ifis has renewed its main shirt sponsorship deal with Italian Serie A club Sampdoria
Monza signs Motorola as shirt sponsor ahead of Serie A debut
Telecommunications company Motorola has been unveiled as the main shirt sponsor of newly-promoted Italian Serie A football club AC Monza
Cygames renews with Juventus, as Konami returns to Inter
Japanese gaming brand Cygames has renewed its back-of-shirt sponsorship with Italian club Juventus from 2022-23 to 2023-24
Frecciarossa renews Coppa Italia title rights on higher terms
Frecciarossa, the main brand of Italian train operator Trenitalia, has renewed an agreement for naming rights to the Coppa Italia club football competition
AC Milan’s Stylsvig hails Puma renewal as ‘biggest commercial deal’ in club’s history
AC Milan has signed an extension to its kit supply agreement with Puma
About Vintage signs first AC Milan deal under club’s new ownership
Danish watch brand About Vintage has been named as the ‘Official Watch Partner’ of Italian Serie A champions AC Milan.
Konami adds Serie A newcomers AC Monza to portfolio
Newly-promoted Italian Serie A football club AC Monza has signed a multi-year marketing agreement with Konami Digital Entertainment, maker of the eFootball video game series
Fendi outfits AS Roma in fashion deal
Rome-based fashion brand Fendi has signed its first-ever sponsorship with AS Roma in a two-year deal, from 2022-23 to 2023-24
Aruba extends Ducati Superbike title sponsorship, adds MotoGP association
Italian IT company Aruba will continue as title sponsor of Ducati’s World Superbike team until 2024 and has expanded the relationship to Ducati's Moto GP team.
Bologna nets improved shirt sponsor deal as Cazoo enters Italian market
UK-based online car retailer Cazoo has agreed a deal to become the main shirt sponsor of Italian Serie A football club Bologna
Broadcast coverage up for Premier Padel, Greenweez signs as Paris Major sponsor
Premier Padel, the new global tour launched by the International Padel Federation (FIP), Professional Padel Association and the state-backed Qatar Sports Investments organisation, has announced an uplift…
Take Your Shot – Bitget & Juventus
In Mid-March 2022, Asian crypto exchange Bitget leveraged its new sleeve sponsorship with Serie A giants Juventus through a video-led digital campaign fronted by four members of the team aimed at boosting brand awareness and driving new customers into the sponsor’s sales funnel.
US Ski & Snowboard lands wide-ranging Kappa apparel deal
Italian brand secures large package of rights with national governing body
Oppo Italia expands AC Milan sponsorship
Italian Serie A football club AC Milan has expanded its sponsorship deal with smartphone brand Oppo Italia
Data Snapshot: Six Nations Rugby 2021-22
The 2021-22 European rugby season included the inaugural ‘Autumn Nations Series’ and saw fans welcomed back to Six Nations stadia.
Lega Serie A secures sponsorship boost with eBay and Bombeer
Lega Serie A has added to its sponsorship portfolio with online sales and auction platform eBay
ROKiT Venturi Racing appoints Turnstile agency in wake of Maserati link-up
Formula E’s ROKiT Venturi Racing has appointed the Turnstile agency to assess the value of its intellectual property rights following the multi-year agreement between the racing team and sports car br…
AC Milan signs Konami as club’s first training kit sponsor
Italian football club AC Milan has signed up video game developer Konami Digital Entertainment to its sponsorship portfolio as a Principal Partner