Bologna nets improved shirt sponsor deal as Cazoo enters Italian market

Nicola Sansone of Bologna FC celebrates after scoring his team's second goal during the Serie A match against Inter (Photo by Mario Carlini / Iguana Press/Getty Images)

UK-based online car retailer Cazoo has agreed a deal to become the main shirt sponsor of Italian Serie A football club Bologna.

The multi-year deal begins with the 2022-23 season and will grant Cazoo brand exposure on the front of Bologna’s shirts. The agreement also covers the club’s women’s and youth teams.

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