Italy

Asian gaming company Letou has signed a sponsorship deal with Italian Serie A football club Inter Milan. Letou becomes Inter’s first-ever Asian online gaming partner.

Italian Serie A football club Juventus has teamed up with China Merchants Bank

Italian Serie A football club Inter Milan has agreed a partnership with Italian e-commerce company ePrice. The three-year deal names ePrice as the official online retail partner of the club

Telco TIM has extended its title sponsorship of Serie A, the top division of Italian club football, while railway company Trenitalia has come on board as the new main sponsor of the Coppa Italia and Supercoppa…

Korean automotive manufacturer Hyundai has signed a multi-year sponsorship deal with Italian Serie A football club AS Roma. The deal covers the 2018-19 to 2020-21 seasons

AS Roma has entered into a partnership with pasta-making company La Molisana, while fellow Italian Serie A football club Bologna has signed a sponsorship deal with telco Linkem

Italian Serie A football club Inter Milan has entered into a partnership with French banking group Crédit Agricole.

Online bookmaker Betway has agreed a deal to become a premium partner of Serie A club AS Roma. The three-year deal runs until the end of the 2020-21 season

Online bookmaker Betway has agreed a deal to become a premium partner of Serie A club AS Roma. The three-year deal runs until the end of the 2020-21 season

Italian Serie A football club Bologna has renewed its shirt sponsorship agreement with Illumia, a local supplier of natural gas and electricity.

Italian sportswear manufacturer Zeus Sport has entered into a partnership with newly-promoted Serie A football club Frosinone.

Serie A football club Empoli has named Italian sportswear manufacturer Kappa as its new kit supplier ahead of its return to the top flight of domestic football.

The Italian Rugby Federation (FIR) has signed up insurance company Cattolica Assicurazioni as its new main sponsor.

Lega Serie A, the top division of Italian football, has expressed “extreme worry” after the country’s government banned professional sports clubs from agreeing sponsorship deals with companies that operate in the gambling sector.

RadiciGroup, a multinational corporation that operates across the chemicals, plastics and synthetics sectors, has become the main sponsor of Italian Serie A football club Atalanta.

Italian clothing brand Liu Jo has enhanced its partnership with Bologna to become the Serie A football club’s main sponsor for the 2018-19 season.