Bologna extends with local shirt sponsor

Italian Serie A football club Bologna has renewed its shirt sponsorship agreement with Illumia, a local supplier of natural gas and electricity.

The new deal will cover the 2018-19 season, extending the two parties’ relationship to four years.

Illumia’s logo will continue to feature on the back of Bologna’s shirts as part of the deal. A range of charitable initiatives will also form part of the agreement.

Illumia president Marco Bernardi said: “In these (three) years our customer base and our visibility has grown but in particular the desire to push Bologna higher has grown as well.

“This sponsorship has given many results but in particular I like to remember the affinity we feel with Bologna FC: we both want to challenge the giants, each one in its own sector, and do it in a determined and bold manner.”

Bologna finished the 2017-18 Serie A season in 15th place.