Italy
Data Snapshot: Six Nations Rugby 2019-20
In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.
Bologna extends long-running Macron deal
Italian sportswear company Macron has extended its kit supplier deal with domestic Serie A football club Bologna through a new contract that will take the association into a third decade
Casio and Edifice sign up with Red Bull-owned Scuderia AlphaTauri
The Casio Computer brand has renewed its official partnership with the Formula 1 team Scuderia AlphaTauri, formerly known as Scuderia Toro Rosso
Tissot completes Grand Tour portfolio with Giro deal
Swiss watchmaker Tissot has completed the set of cycling’s ‘Grand Tours’ by agreeing a sponsorship deal for the Giro d’Italia.
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72 Hours – Heineken & Formula One
For the 2018 Formula One season, Heineken activated its rights through a four-city media/influencer PR programme linking host city underground culture to F1 lifestyles.
Juventus buoyed by €103m Allianz extension to 2030
Italian football giants Juventus have expanded and extended their naming rights and sponsorship contract with global financial services company Allianz.
The new deal is worth €103.1
Napoli extends with Kappa, launches TikTok channel
Italian Serie A football club Napoli has agreed a two-season extension to its kit deal with Kappa, as the Neopolitan team seeks to strike a longer contract with the Italian sportswear brand
PMG Sport widens Tour of the Alps media remit to marketing in three-year deal
Italian streaming platform PMG Sport has agreed a three-year extension to its media-rights deal for cycling’s Tour of the Alps, with the latest contract widening its remit to marketing.
New Inter sponsor Carimi to offer green benefits
Italian Serie A football club Inter Milan has agreed a sponsorship deal with electrical installations and technology company Carimi
Mitsubishi Motors enters Italian football for first time with Chievo Verona
Italian football side Chievo Verona has added automotive brand Mitsubishi motors as its new main sponsor.
The deal will run until the end of the 2019-20 season
Giorgio Tesi Group extends backing of AC Milan
Italian Serie A football club AC Milan has renewed its long-running sponsorship deal with plant company Giorgio Tesi Group
Coca-Cola becomes title sponsor of Serie A’s Supercoppa
Lega Serie A has added soft drink giants Coca-Cola as title sponsor to its Supercoppa Italiana competition
Ganten renews Juventus sponsorship for three more years
Chinese mineral water brand Ganten has extended its Official Water deal with Italian Serie A club Juventus until the end of the 2022-23 season
AS Roma promotes sustainable travel through eCooltra deal
Italian football club AS Roma has signed electric scooter sharing service eCooltra as a technical sponsor
Goodyear signs new WEC deal as Monza, Kyalami added to calendar
Tyre manufacturer Goodyear has been unveiled as a premium partner of the World Endurance Championship as part of a wider agreement involving the Automobile Club de l’Ouest (ACO) and the European Le Mans S…
The Dacia Family Project – Dacia & Udinese
In 2015-16’s Dacia Family Project, Udinese and the car brand set out to encourage long-term attendance and loyalty by urging supporters to create a new generation of Udinese fans – literally.
Lotto backs Spanish esports outfit Team Queso
Italian sportswear brand Lotto has agreed a deal to sponsor Spanish esports organisation Team Queso.
From next year, players and staff at Team Queso will wear Lotto apparel
Dacia: the Auction – Dacia & Udinese
Club and sponsor worked with agency Publicis Italia to turn a Serie A match against Lazio into a live auction raising funds for a set of fan causes.