Italy

AC Milan’s exclusive licensing agreement with video game developer Electronic Arts will help the Serie A side in its drive to move deeper into the entertainment and music sectors following on from its r…

Italian Serie A club Inter Milan has signed a two-season regional sponsorship deal with the top-up and payment services brand Snaipay

The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA

Italian Serie A clubs AC Milan and Inter Milan have signed up video game developer Electronic Arts (EA) in exclusive licensing agreements

Chinese tech brand Lenovo is to title sponsor this year’s Gran Premio di San Marino MotoGP race – marking the brand’s first time as a lead sponsor at a major motorsports event. T

The Italian Football Federation (FIGC) has developed its association with Danone after signing a renewal of its sponsorship contract

Italian Serie A club AC Milan has said the renewal of its sponsorship deal with Emirates will help to "redefine its partnership strategy"

Spanish construction company Sacyr has opted to extend its title sponsorship of Liga Asobal, the top tier of domestic club handball, while Italian food products manufacturer Fratelli Beretta has signed…

The 10-year kit supplier agreement between sports brand Nike and Italian Serie A club AS Roma has been terminated ahead of its contract end date of May 31, 2024

Continental activated its sponsorship of the 2019 Giro D’Italia with an initiative – spanning a new product, exhibition, online activity and at-race work – driving home its mission to improve road safety.

Italian tyre brand Pirelli will be the main event sponsors for the Spanish, French and Riviera di Rimini rounds of this year’s Superbike World Championship.

Italian Serie A football club AC Milan has agreed what it claims is a “unique, industry-first partnership” with sports and entertainment agency Roc Nation as it seeks to return to the top table in the…

Japanese video game developer Cygames has restarted its back-of-shirt sponsorship with Serie A club Juventus after a one-year hiatus last season

Interregional Sports Group will project virtual branding and graphics at closed-door Serie A stadiums for the remainder of the 2019-20 season after the Italian league expanded its partnership with the…

Italian football club AS Roma has expanded its agreement with global airline Qatar Airways to include main sponsorship of its women's team

Italian Serie A club Lazio has signed up high-speed train network Frecciarossa as its new sleeve sponsor. The deal begins immediately and will run until the end of the 2021-22 season