Italy
Inter Milan signs trio of deals including two regional gambling sponsorships
Italian football club Inter Milan has signed up wine brand Santa Margherita to its sponsorship portfolio, building on a previous association between the two organisations
Chiliz adds Bologna to Serie A set
Blockchain provider Chiliz has signed Bologna as the fifth club in its Italian Serie A football roster
Binance enters fan token market with €30m Lazio main shirt deal
Cryptocurrency exchange Binance has signed a major new agreement with Italian Serie A club SS Lazio, which includes main shirt sponsorship rights and the launch of a club fan token
Serie A to deploy virtual advertising across all matches with Supponor-developed technology
Italy’s Serie A will show virtual advertising across all 380 of its matches for the first time this season after the Interregional Sports Group, the agency that holds the overseas rights to the league’s vir…
Pellettieri di Parma footwear brand joins growing AS Roma portfolio
Italian Serie A club AS Roma has signed a supplier deal with Italian footwear brand Pellettieri di Parma
EToro signs sponsorship deals with nine Serie A clubs
Investment platform eToro has moved into the Italian football sponsorship market, signing deals with nine Serie A clubs
Juventus signs up Bitget cryptocurrency exchange in IMG-brokered sleeve deal
Cryptocurrency derivatives exchange Bitget has become the first-ever shirt sleeve partner of Italian Serie A football club Juventus
Bitci signs first Serie A club agreement with Spezia Calcio
Turkish blockchain technology provider Bitci has become a premium partner of Italian Serie A club Spezia Calcio for the next three seasons, from 2021-22 to 2023-24
Inter signs up Pop Caffè as Bologna inks deals with EA Sports
Italian coffee brand Pop Caffè has become the official coffee partner of reigning Italian Serie A champions Inter Milan for the next two seasons.
Lega Serie A centralises video game rights of 14 clubs with EA Sports deal
Italian football’s Lega Serie A has signed a new, multi-year agreement with video game developer EA Sports including both sponsorship and licensing elements.
Inter Milan sign early extension with ManpowerGroup
Italian Serie A club Inter Milan has signed an extension to its sponsorship deal with HR specialists ManpowerGroup
Lexus maintains Davis Cup backing
Japanese automotive manufacturer Lexus has extended its sponsorship of the Davis Cup Finals to take in this year’s edition of the men’s national team tennis tournament.
Inter Milan inks ‘€85m’ DigitalBits deal, AC Milan signs up Expo 2020 Dubai
Inter Milan has signed a multi-year agreement with Zytara Labs and its associated blockchain DigitalBits, which the Italian Serie A club states is worth a total of €85m ($100m).
Nexen Tire signs Italy-only deal with resurgent AC Milan
Korean tyre brand Nexen Tire has become Italian Serie A club AC Milan’s new tyre sponsor in the Italian market.
Inter add women’s team rights in La Molisana renewal
Italian Serie A side Inter Milan has signed an extension to its sponsorship deal with pasta brand La Molisana
Umana Medical sponsors cycling’s European Road Championships
Health technology company Umana Medical has signed as a premium sponsor of cycling’s European Road Championships, scheduled for the Trentino region of Italy in September.
Napoli highlights international expansion strategy with Amazon sleeve deal
Italian Serie A club Napoli has named e-commerce giant Amazon as its sleeve sponsor for the next two years, from 2021-22 to 2022-23
Juventus adds Loro Piana as formal suit partner
Italian Serie A football club Juventus has agreed a deal for high-end fashion brand Loro Piana to become its official formal suit partner