Indian Subcontinent

Cricket

Indian online travel company EaseMyTrip was unveiled as an official sponsor of this year's Asia Cup ahead of the start of the cricket tournament at the weekend
Football

Sports news website 1xBat Sporting Lines has agreed a deal to be presenting sponsor of Indian Super League team Kerala Blasters for the coming 2022-23 season
Badminton

Mastercard has announced endorsement agreements with a quartet of Indian badminton players
Football

Indian Super League football club Mumbai City has agreed a shirt sponsorship deal with an online sports news platform operated by casino and sports betting platform Stake.com
Cricket

Bangladeshi cricketer Shakib Al Hasan has terminated his sponsorship deal with online betting operator BetWinner after the Bangladesh Cricket Board (BCB) threatened to ban him from the country’s national t…
Cricket

The Bangladesh Cricket Board (BCB) has launched a probe into a sponsorship agreement between all-rounder and former national team captain Shakib Al Hasan and online betting operator BetWinner
Cricket

Indian electrical manufacturing company Goldmedal Electricals has acquired naming rights to the T20 series between India and the West Indies that begins at the Brian Lara Cricket Academy in Trinidad tomorrow…
Multi-sport

The Indian Olympic Association (IOA) has announced a “long-term” sponsorship deal with Mumbai-based conglomerate Reliance Industries that includes a shared aspiration “to host the Olympic Games in the f…
Cricket

Indian education technology firm Byju’s has denied that it is in arrears with the Board of Control for Cricket in India under a sponsorship deal, following media reports that the company owed the board m…
Cricket

The International Cricket Council (ICC) has signed up Indian healthy food platform EatFit as a sponsor in a deal covering the upcoming men’s T20 World Cup, which will be played in Australia during October a…
Athletics

The Athletics Federation of India (AFI) has announced a “long-term” sponsorship agreement with Mumbai-based conglomerate Reliance Industries ahead of the Oregon 2022 World Athletics Championships.
Triathlon

The Professional Triathletes Organisation (PTO) has finalised a new rights agreement with media conglomerate Warner Bros. Discovery (WBD) ahead of the launch of the PTO Tour in Canada later this month
Multi-sport

Adani Sportsline, the sports division of Indian conglomerate Adani Group, has struck a sponsorship deal with the Indian Olympic Association (IOA) ahead of the Birmingham 2022 Commonwealth Games
Cricket

The consulting agency behind the extension of the Indian cricket team’s front-of-jersey sponsorship by education technology provider Byju’s has confirmed details of the deal.
Chess

Indian technology company Tech Mahindra said it will provide a "next generation digital fan experience" under a partnership with the international and Indian chess federations around the upcoming chess…
Cricket

The Board of Control for Cricket in India (BCCI) has unveiled sponsorship agreements with three more companies ahead of the start of the Women’s T20 Challenge tournament in Pune later today (Monday).
Basketball

The National Basketball Assocation (NBA) has announced it will resume its Indian talent scouting programme, NBA Jump, for the first time since the beginning of the Covid-19 pandemic in 2020
Cricket

The Board of Control for Cricket in India (BCCI) has awarded the title sponsorship rights for this year's Women’s T20 Challenge to Indian fantasy sports platform My11Circle.