Indian Subcontinent
Chennaiyin FC strikes Lloyd deal, Mumbai City renews with Ace Group
Chennaiyin FC has entered into a partnership with electronics firm Lloyd, while fellow Indian Super League football team Mumbai City has renewed its main sponsorship deal with real estate company Ace Group.
Manchester City says game on with new regional partner in Asia
English Premier League football club Manchester City has entered into a regional partnership with Ballr, an engagement technology company that specialises in fantasy sports.
Bangladesh Cricket Board secures revenue boost with Impress Matra deal
The Bangladesh Cricket Board has agreed a wide-ranging sponsorship deal with Impress Matra Consortium.
BCCI banks new sponsor
Janalakshmi Financial Services (Jana) has agreed a deal to become an associate sponsor of the Board of Control for Cricket in India.
BCCI partner Paytm backs US-staged India-West Indies series
The Board of Control for Cricket in India has said e-commerce firm Paytm will serve as the title sponsor of this weekend’s Twenty20 cricket matches between India and the West Indies, which will be held in the United States.
Indian rugby body signs sponsorship deals to aid development drive
The Indian Rugby Football Union, the governing body of rugby union in the country, has agreed sponsorship deals with French financial services group Societe Generale, German sportswear manufacturer Puma and solar energy company Proinso.
Indian Olympic Association signs partners ahead of Rio 2016
The Indian Olympic Association has agreed partnerships with Reliance Jio, the digital services arm of the Reliance Industries conglomerate, and global nutrition company Herbalife ahead of the 2016 summer Games in Rio de Janeiro, Brazil.
Indian Olympic Association milks new partner ahead of Rio 2016
Dairy products manufacturer Amul has agreed a sponsorship deal with the Indian Olympic Association ahead of the summer Olympic Games in Rio de Janeiro, Brazil.
Bangladesh Cricket Board enhances ties with Robi
Telecommunications operator Robi has entered into a strategic partnership with the Bangladesh Cricket Board.
IOA secures main sponsor, apparel partner for Rio 2016
Financial services conglomerate Edelweiss Group has been named the principal partner of the Indian Olympic Association for this summer’s Olympic Games in Rio de Janeiro.
IPL’s Supergiants bank sponsor for debut campaign
Singapore-headquartered financial services company DBS Bank has signed up as an associate sponsor of Indian Premier League Twenty20 cricket franchise the Rising Pune Supergiants.
IPL champions land extensions with airlines
Abu-Dhabi based airline Etihad Airways and its partner, India-based Jet Airways, have renewed their sponsorship deal with Indian Premier League Twenty20 cricket franchise the Mumbai Indians.
IPL’s Royal Challengers ride away with new principal sponsor
Bicycle manufacturer Hero Cycles has been named a principal sponsor of Indian Premier League Twenty20 cricket franchise Royal Challengers Bangalore.
Delhi Daredevils milk new principal sponsor, secure whisky partner
Dairy products manufacturer Mother Dairy has agreed a deal to become the principal sponsor of Indian Premier League Twenty20 cricket franchise the Delhi Daredevils for the upcoming 2016 season.
New IPL franchise adds another sponsor
Newly-formed Indian Premier League Twenty20 cricket franchise the Rising Pune Supergiants has agreed a sponsorship deal with Mumbai-based denim company Spykar Lifestyles.
Cargill links up with Supergiants IPL franchise
The Rising Pune Supergiants Indian Premier League Twenty20 cricket franchise has unveiled a sponsorship deal with agricultural food producer Cargill Foods India.
New IPL team makes tracks with principal partner
Tyre manufacturer TVS Tyres has entered into a partnership with newly-formed Indian Premier League franchise Gujarat Lions ahead of its debut season in the Twenty20 cricket competition.
Diesel enters cricket market with IPL champions
Italian fashion label Diesel has entered into a partnership with Indian Premier League Twenty20 cricket franchise the Mumbai Indians.