Indian Subcontinent

Indian Super League football team FC Goa has added casino operator Deltin as an associate sponsor, and confirmed online betting brand Adda52 Rummy as title sponsor, in deals covering the 2019-20 season

Abu Dhabi airline Etihad Airways has agreed a deal to sponsor Mumbai City FC, the Indian Super League club that last month became part of City Football Group

The Volleyball Federation of India has agreed several sponsorship contracts for its Pro Volleyball League

Indian Super League football club Bengaluru FC has agreed a one-year sponsorship deal with steel pipe manufacturer APL Apollo, in the latest of a slew of deals agreed ahead of the 2019-20 season

Indian tyre-maker Apollo Tyres built a unified marketing campaign that aligned its sponsorship of Manchester United with its Indian properties.

Indian Premier League cricket team Kings XI Punjab has signed financial and insurance company EbixCash as its new main sponsor

The 2019 NBA India Games, the American basketball league's biggest-ever marketing push in India, starts today at the Dome @ NSCI, SVP Stadium in Mumbai.

Indian cement manufacturer Ambuja Cements will be the official partner of the Indian cricket team for its upcoming six-game home series against South Africa

Newly-promoted Indian I-League club Trau FC has announced that sporting event company Aciesta Sports Alliance will be its title sponsor for the 2019-2020 season

Digital payments brand Paytm has extended its partnership with the Board of Control for Cricket in India (BCCI) for four more years

Chinese mobile phone manufacturer Oppo is set to be replaced as India’s national cricket team shirt sponsor by Byju’s, an online tutoring and educational platform.

A recently-released study by research company Velocity MR showed brands that budgeted for advertising during broadcasts of the Indian Premier League 2019, rather than sponsoring tournaments or teams, received…

Chinese smartphone brand Oppo will stand down from its role as main sponsor of India’s national cricket team next year, according to reports.

The Bangladesh Football Federation (BFF) has entered into a partnership with Indian motorcycle manufacturer TVS Motor Company

The Pakistan Cricket Board (PCB) has named AJ Sports as the national team’s kit supplier for the upcoming Cricket World Cup.

Sri Lanka Cricket has agreed deals with water purification company Kent RO Systems and apparel and textile manufacturer MAS Holdings for its 2019 World Cup campaign

Indian Premier League Twenty20 cricket franchise the Kolkata Knight Riders has agreed a kit sponsorship deal with Asian Paints. The deal covers the 2019 IPL season, which got underway at the weekend

Fast food restaurant chain Burger King has extended its partnership with Indian Premier League cricket franchise Mumbai Indians