Bangladesh Football Federation teams up with TVS Motor Company

The Bangladesh Football Federation (BFF) has entered into a partnership with Indian motorcycle manufacturer TVS Motor Company.

The two-year deal will cover the Bangladesh national team’s qualification campaign for the 2022 Fifa World Cup in Qatar. The agreement will also cover the team’s Asian Cup qualifiers, international friendlies and the BFF Intercontinental Cup.

The Financial Express website reported that TVS Auto Bangladesh, TVS Motor Company’s distribution partner, will also sponsor the top-tier Bangladesh Premier League club competition, which features 13 teams.

The agreement marks TVS Motor Company’s first football sponsorship deal in Bangladesh.

Most recent

Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.