India
Nokia rekindles ties with IPL’s Knight Riders
Mobile phone manufacturer Nokia has agreed to become the principal sponsor of Indian Premier League Twenty20 cricket franchise the Kolkata Knight Riders.
Royal Challengers Bangalore sign HP as principal sponsor
Indian Premier League Twenty20 cricket team Royal Challengers Bangalore has agreed a shirt sponsorship deal with the Indian division of US technology company HP.
Force India signs halo sponsor
Formula One team Force India has signed a sponsorship deal with footwear brand Havaianas for the start of the motor-racing series’ 2018 season in Melbourne, Australia this weekend.
Tata Motors partners with Indian Premier League
Indian automotive company Tata Motors has agreed a deal for its Nexon brand to sponsor the Indian Premier League Twenty20 cricket tournament.
Royal Challengers Bangalore sign principal partner
Indian Premier League Twenty20 cricket franchise Royal Challengers Bangalore has named cement manufacturer Nuvoco Vistas as a principal partner.
Kings XI Punjab secures new shirt sponsor
Indian Premier League Twenty20 cricket team Kings XI Punjab has signed a shirt sponsorship deal with fabric care, home care and personal care brand Fena.
Mumbai Indians land new shirt sponsor
Indian Premier League Twenty20 cricket franchise the Mumbai Indians has signed a shirt sponsorship deal with online travel company Goibibo.
IPL signs double deal ahead of new season
Indian tyre manufacturer Ceat has renewed its sponsorship of the Indian Premier League, while the Twenty20 cricket competition has also signed a new partnership with e-commerce firm Paytm.
Prayag adds Nidahas Trophy to cricket portfolio
Indian bathroom fittings manufacturer Prayag has agreed a deal to sponsor the Nidahas Trophy, a Twenty20 cricket tournament that is currently being contested by the national teams of Sri Lanka, India and Bangladesh.
Daredevils unveil sponsors for new IPL season
Indian Premier League Twenty20 cricket team the Delhi Daredevils has announced a number of sponsorship deals ahead of the 2018 season.
Indian Olympic Association signs multiple deals ahead of Commonwealth Games
The Indian Olympic Association has renewed its association with financial services conglomerate Edelweiss Group and has signed new partnerships with fabric manufacturer Raymond and sportswear brand Shiv Naresh.
Force India signs new Mexican partner
Formula One motor-racing team Force India has entered into a partnership with Mexican oil and gas company Pemex.
Force India secures new sponsor
Industrial engineering company Duo has agreed a sponsorship deal with Formula One motor-racing team Force India.
Royal Challengers Bangalore snap up new kit sponsor
Cement manufacturer Dura has agreed a shirt sponsorship deal with Indian Premier League Twenty20 cricket team Royal Challengers Bangalore.
Force India lands new partner
German lubricants manufacturer Ravenol has entered into a partnership with Formula One motor-racing team Force India.
Hockey India signs landmark partnership with Odisha
The Hockey India national governing body has today (Thursday) signed a major sponsorship deal with the state government of Odisha.
Super Kings sign main sponsor for IPL return
The Muthoot Group conglomerate has agreed a deal to become the principal partner of Indian Premier League Twenty20 cricket franchise the Chennai Super Kings.
Kings XI Punjab secures new main sponsor
Indian Premier League Twenty20 cricket franchise Kings XI Punjab has named water purification company Kent RO as its new main sponsor.