India

Cricket

To leverage its 2019 IPL sponsorship, Yes Bank created an activation programme aimed at Micro, Small and Medium Enterprises (MSME).
Basketball
Events

Two torches that will be used in the Olympic and Paralympic torch relays at the postponed Tokyo Games next summer have started an eight-month tour of Tokyo
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has signed up Indian telco Jio as title sponsor of the 2020 edition of its women's T20 Challenge
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India has signed a three-year apparel sponsorship deal with fantasy gaming platform Mobile Premier League, replacing long-term sponsors Nike
Football
Sponsorship & Marketing

Indian Super League football club Mumbai City FC, the subject of a takeover by the City Football Group, has signed up global sportswear brand Puma as its kit supplier
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) is thought to be facing the prospect of the Indian men's team touring Australia in November without a kit supply sponsor in place
Cricket
Finance & Law

IMG-Reliance, the joint venture between the IMG agency and Indian conglomerate Reliance Industries, says it has raised record revenue on the back of sponsorship and licensing deals for the Indian Premier…
Cricket
Licensing & Merchandising

The International Cricket Council has begun the tender process to select a host country merchandise licensing partner and an online merchandise partner for the Men’s T20 World Cup next year, and the M…
Cricket
Events

The 2020 Indian Premier League T20 cricket tournament got underway on Saturday in the United Arab Emirates, after a six-month delay due to the Covid-19 pandemic
Cricket
Fan Engagement

Indian Premier League champions the Mumbai Indians have announced several new sponsorship deals and said their sponsorship income this season will match 2019
Cricket
Sponsorship & Marketing

Indian Premier League (IPL) team Royal Challengers Bangalore (RCB) has signed up multinational logistics company DP World as its latest sponsor
Cricket
Events

International Olympic Committee president Thomas Bach said "important and intensive discussions" were taking place in the coming weeks about Covid-19 counter measures for the Tokyo Olympics
Cricket
Events

The Indian Premier League has released the schedule for its 2020 season in the United Arab Emirates
Cricket
Sponsorship & Marketing

Indian Premier League (IPL) franchise SunRisers Hyderabad has signed up automotive services specialists Valvoline as its new main sponsor
Cricket
Events

America's top athletes could be banned from the Olympics and other major international sporting events if the US follows through on its threat to withdraw funding from the World Anti-Doping Agency - Reuters
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI)  has added credit card payment app Cred as the latest sponsor for its Twenty20 cricket franchise tournament, the Indian Premier League (IPL).
Cricket
Events

London-based investor Lindsell Train has increased stakes in sports and entertainment companies including Manchester United, Disney and World Wrestling Entertainment - Financial Times
Cricket
Governance

Indian tyre manufacturer BKT Tires has agreed sponsorship deals with six Indian Premier League teams covering this year's tournament