Germany
Bayern Munich extends Konami deal
German Bundesliga champion Bayern Munich has extended its agreement with video game developer Konami
Trive signs Bayer Leverkusen shirt sleeve deal
Multi-asset investment platform Trive has signed as the shirt sleeve sponsor of German Bundesliga club Bayer 04 Leverkusen in a two-year deal
Sportfive renews Popp Feinkost sleeve sponsorship for Hamburg
German football club Hamburger SV has signed a renewal to its sponsorship contract with food brand Popp Feinkost
Schalke signs HRS as training kit sponsor
German Bundesliga club Schalke 04 has signed up hotel booking service HRS to its sponsorship portfolio
Aroundtown retains Union Berlin ties with sleeve sponsorship
Commercial real estate company Aroundtown has maintained its association with Union Berlin by signing on as the German Bundesliga club’s new sleeve sponsor in cup competitions.
OneFootball recruits Bayern Munich’s Roth to partnerships role
OneFootball, the football-focused streaming and media platform, has recruited Bayern Munich’s Michael Roth to a partnerships role.
DFL’s Naubert named Bundesliga International’s CMO
Peer Naubert has been named chief marketing officer at Bundesliga International, the international commercial rights sales arm of the German Football League (DFL)
Sportfive nets extension to Bayern Basketball sponsorship mandate
Sportfive has extended its exclusive agency agreement with Basketball Bundesliga club FC Bayern Basketball for a further three years until June 2025
Alba Berlin jersey deal latest for Cazoo in Germany
German basketball team Alba Berlin has signed up online automotive retailer Cazoo as its new shirt sponsor
Jako comes in as Kappa agrees early exit with Mainz
German Bundesliga football club FSV Mainz 05 has brought an early end to its kit deal with Italian sporting goods manufacturer Kappa and will switch to domestic company Jako
Borussia Mönchengladbach secures early renewal with Puma
German football club Borussia Mönchengladbach has signed a renewal to its kit supply agreement with Puma.
Opel heads for sponsorship exit at Borussia Dortmund
German car brand Opel will not renew its sleeve sponsorship of German Bundesliga outfit Borussia Dortmund after this season
DFL secures licensing revenue boost; announces new NFT deals with OneFootball, Sorare, Topps
The German Football League (DFL) has announced that its total income from the awarding of licensing rights for stickers, trading cards and non-fungible tokens for the Bundesliga will reach in excess of…
Deutsche Telekom hitches DFB sponsorship renewal to media deals
Deutsche Telekom has extended its sponsorship of the German Football Federation (DFB) until 2024, allowing it to leverage the IP rights with existing media rights deals for major international tournament…
Targobank extends DFB-Pokal sponsorship
Targobank has extended its sponsorship of the German Football Association (DFB) for another four years, from 2022-23 to 2025-26
Interwetten signs regional deal with Liverpool covering Germany and Austria
German betting operator Interwetten has expanded its sponsorship portfolio in football by signing a long-term regional sponsorship with Liverpool
TST upgrades Mainz sponsorship in Infront-brokered deal
German logistics company TST has expanded its sponsorship of Bundesliga club FSV Mainz 05 from a club partner to the official premium partner position from next season
Nürnberger Versicherung extends as FC Nürnberg shirt sponsor
German 2. Bundesliga club FC Nürnberg has secured a three-year extension to its shirt sponsorship with Nürnberger Versicherung, making the insurance group its longest-serving main sponsor.