Germany
Sportfive brokers Augsburg extension with cheese brand
German Bundesliga club FC Augsburg has signed a renewal with cheese brand Schönegger Käse-Alm.
The extension was brokered by sports marketing agency Sportfive.
Infront brokers Maurice Lacroix sponsorship of Berlin Marathon
Swiss luxury watchmaker Maurice Lacroix has been named the ‘Official Timekeeper’ of the BMW Berlin Marathon for the next two years, from 2021 and 2022.
Werder Bremen signs early extension to Umbro deal
German football club Werder Bremen has extended its kit supply contract with sportswear brand Umbro
Sportfive brokers Falken renewals with Atlético Madrid, Borussia Mönchengladbach
The European operation of Japanese tyre brand Falken has extended sponsorships with Spanish LaLiga club Atlético Madrid and German Bundesliga club Borussia Mönchengladbach for another year until the e…
Karlsruher SC ordered to pay damages to Sportfive in contract termination case
Karlsruher SC of German football’s 2.
Telenot extends FIS World Cup backing in Infront-brokered deal
Electronic security company Telenot has signed as an official sponsor for selected FIS Alpine Skiing and FIS Ski Jumping World Cup events for another season
Deutsche Telekom to connect with FC Köln in three-year sponsorship
Deutsche Telekom, the German telecoms group, is to become a sponsor of Bundesliga side 1. FC Köln in the role of “exclusive partner for telecommunications and technology”.
Borussia Dortmund sign early Rowe renewal in Sportfive-brokered deal
German Bundesliga club Borussia Dortmund has extended its sponsorship deal with lubricants manufacturer Rowe
E.Infra signs FIS Nordic World Ski Championships data sponsorship
German technology company E.Infra has signed as the ‘Data Partner’ for the FIS Nordic World Ski Championships 2021 in Oberstdorf, Germany.
Former Sportfive execs Durben and König launch new CSR-focused consultancy
Germany sports executives Dominik Durben and Dennis König have launched a new consultancy firm, Timesarechanging, which aims to bring sports organisations together with non-profit companies.
Long-term link between Bayern Munich and Coca-Cola continues
German Bundesliga club Bayern Munich has signed an extension to its contract with soft drink multinational Coca-Cola
Hamburger SV adds Deutsche Telekom to sponsorship portfolio
German football club Hamburger SV (HSV) has signed a sponsorship contract with German telco Deutsche Telekom
Sportfive brokers Hertha Berlin extension with 94.3 rs2 radio brand
Top-tier Bundesliga football club Hertha Berlin has extended its long-term relationship with TOP Radiovermarktung, the regional marketer of the German capital city radio station 94
Infront brokers Freiburg sleeve sponsor deal with Rose Bikes
German Bundesliga club SC Freiburg has signed up Rose Bikes, the Germany-based bicycle manufacturer, as a sponsor in a deal brokered by the Infront agency
EA Sports extends Bundesliga match simulation licensing rights
Video game developer Electronic Arts has extended its exclusive match simulation licensing agreement with German football’s Bundesliga in a ‘multi-year’ renewal announced today (Monday).
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Hankook extends Borussia Dortmund sponsorship for two more years
Korean tyre brand Hankook has extended its sponsorship of German Bundesliga club Borussia Dortmund for another two years
Infront agrees four-year Four Hills presenting sponsorship with bet-at-home
Sports betting provider bet-at-home has agreed a four-year contract to become the new presenting sponsor of Vierschanzentournee, the ski jumping showpiece otherwise known as the Four Hills Tournament
Racing for the Future/Pioneers – ABB & Formula E
Through the 2019 season, AAB activated its rights as the title partner of the Formula E racing series through a short-form content series based on solving contemporary urban challenges.