Germany
Sportfive adds EWE Baskets Oldenburg to German basketball portfolio
The Sportfive agency has stepped up its presence in German basketball by agreeing a deal with Basketball Bundesliga club EWE Baskets Oldenburg
Broadcast plans outlined for DFB Pokal final, president Keller offers resignation
The German Football Federation (DFB) has unveiled the broadcast details for tomorrow’s (Thursday’s) DFB Pokal final, which will be streamed via the governing body’s official YouTube channel in countries witho…
Formula 1 adds Workday as regional sponsor in UK, Germany
Formula 1 has signed up finance and human resources company Workday as a regional sponsor
Sportfive brokers Umbro kit supply deal for Dynamo Dresden
UK-based sportswear brand Umbro has signed a long-term contract to become the kit supplier of German 3. Liga team Dynamo Dresden, in a deal brokered by the Sportfive agency
VfL Wolfsburg to become official kit sponsor of US soccer team Chattanooga FC
German Bundesliga club VfL Wolfsburg has become the official kit sponsor of United States lower-league soccer team Chattanooga FC as part of an expanded partnership
FC Köln to switch kit suppliers as Infront brokers Hummel deal
German football club FC Köln has secured a kit supply deal with Danish sportswear manufacturer Hummel.
Schalke secures Gazprom extension despite relegation fears
German football club Schalke 04 has secured a long-term extension with its main sponsor, Gazprom
Mewa strikes Mainz stadium naming rights deal, replacing Opel
German Bundesliga football club FSV Mainz 05 has secured a stadium naming rights deal with textile specialists Mewa
Sportfive retains German Football Federation hospitality sales contract
The Sportfive agency has extended its agreement to sell hospitality packages for the matches of Germany’s men’s, women’s and U21 national teams, as well as for the men’s and women’s DFB Pokal final.
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Bundesliga International extends Sportfive Supercup marketing deal until 2025
Bundesliga International has extended the Sportfive agency’s worldwide marketing rights deal for the German Supercup and Bundesliga relegation and promotion play-offs until 2025.
Bayern Munich extends with Germany’s betting market leader Tipico
German Bundesliga football club FC Bayern Munich has extended its sponsorship agreement with betting operator Tipico for a further four years until 2025
Derbystar retains Bundesliga ball supply deal to 2026
The German Football League (DFL) has renewed its ball supply sponsorship deal with Derbystar, the Germany-based sporting goods manufacturer, until the end of the 2025-26 season
Covid-19 causes 5.4-per-cent drop in Bundesliga clubs’ 2019-20 revenues
A decline in ticket and transfer income brought on by the Covid-19 pandemic has been blamed for causing the total revenues generated by clubs in Germany’s top-flight Bundesliga and second-tier 2.
Borussia Dortmund expands US reach with BetMGM partnership
Bundesliga giant Borussia Dortmund is looking to expand its reach in North America by securing an exclusive regional marketing partnership with gaming operator BetMGM
Schalke’s Umbro deal to end early after ‘expectations not met’
Bundesliga club FC Schalke 04’s kit supply deal with UK-based sportswear firm Umbro has been terminated with one year still to go on the contract.
Ex-Infront executive Holmgren joins Emotion Group
Sports marketing and events company Emotion Group has appointed Patrik Holmgren, the former senior director of summer sports at the Infront agency, as head of sales and marketing in Germany and the Iberian…
Adidas finalises plans to sell Reebok
German sportswear company Adidas has confirmed plans to divest its Reebok label in order to focus efforts on further strengthening its own brand
Werder Bremen adds 188Bet and renews with AB InBev
German Bundesliga club Werder Bremen has signed Asian online gambling brand 188Bet to its sponsorship portfolio