France

French grain producer RAGT Semences has enhanced and extended its partnership with the Tour de France by agreeing to become the new title sponsor of the cycling race’s team classification.

State-owned Dutch bank ABN AMRO is set to overhaul its sponsorship strategy in the summer of 2014 and stablise its focus on partnerships with properties in the Netherlands, Ernst Boekhorst, manager of sponsoring and events at ABN AMRO and director of the ABN AMRO foundation, told Sports Sponsorship Insider.

Energy drinks brand Monster has expanded its involvement in MotoGP after agreeing a deal with the motor cycling series’ commercial rights holder Dorna Sports.

Automotive manufacturer Citroen has agreed an expanded sponsorship deal with French Ligue 1 football champion Paris Saint-Germain that will run until June 2017.

French cycling apparel brand G4 has entered into a two-year partnership with Cannondale Pro Cycling to provide off-bike casual clothing for the UCI ProTour team.

French top-tier Ligue 1 football club Paris Saint-Germain has announced an eight-year extension to its long-running kit partnership with Nike.

French retail banking group Credit Agricole has confirmed a partnership with football club OGC Nice, which competes in the country's top-tier Ligue 1.

Nestle-owned mineral water brand Vittel has extended its sponsorship of cycling’s Tour de France until 2018 after signing a new five-year deal with race organisers.

French state lottery organisation Française des Jeux has extended its title sponsorship of UCI ProTeam cycling outfit FDJ.fr through 2016.

The French Basketball Federation (FFBB) has entered into a technical partnership with sports and recreation construction company SMC2.

French Ligue 1 football club Paris Saint-Germain has signed a partnership with US software corporation Microsoft that will run until the end of the 2013-14 season.

The French football league, the Ligue de Football Professionnel, is planning to create several new sponsorship packages - a title sponsorship, a technology partner, and some regional partners.

French sportswear manufacturer Le Coq Sportif has expanded its cycling presence by becoming the official partner of L’Etape du Tour from 2014.

France’s National Basketball League (LNB) has signed a three-year technical partnership with American audio equipment company Bose.

French Ligue 1 football club FC Nantes has agreed a new sponsorship deal with Spanish low-cost airline Volotea.

Multi-national fast-food chain McDonald’s has sealed a two-year extension to its partnership with French Ligue 1 football club Paris Saint-Germain.