Europe
Domestic deal clears the way for Westfield
IN SEPTEMBER, the global shopping centre group Westfield signed as the 27th tier three official partner of the London Olympic and Paralympic Games and the 44th commercial partner overall
ESA warning on social media threat
SPORTS GOVERNING bodies must step up to the plate to help partner brands on their digital campaigns or risk seeing the social media revolution backfire on them
Etihad bankroll’s City slickers in FFP numbers game
THE ENGLISH PREMIER League’s Manchester City Football Club and Etihad Airways struck a 10-year comprehensive partnership agreement significantly expanding their existing commercial relationship in a d…
Late activators target outdoor media
LAST MINUTE activation around next year’s Olympic Games is likely to inspire a hike of up to 20 per cent in outdoor advertising rates in the host city.
Samsung cuts through the clutter with Becks and Zara
KOREAN ELECTRONICS GIANT, Samsung, the Worldwide Olympic Partner for Wireless Communications Equipment, signed football icon David Beckham as the company’s Global Brand Ambassador for the London 2012 O…
BRIC brands eye London 2012
TOP OLYMPIC TEAMS look set for a sponsorship windfall as emerging brands fuel competition for top rights in the apparel category
Public decides on FFF paybacks
THE BAD BOY reputation of France’s big name footballers - and the indiscretions of their managers - could trigger a first- of-its-kind repayment to French Football Federation (FFF) partners based on a…
Did Under Armour overpay?
UNDER ARMOUR, the aggressive new US entrant to the European kit market, may have paid over the odds for its place at the Premier League top table with Tottenham Hotspur, according to industry insiders
QBE deal steadies RFU ship
INITIALLY SCHEDULED FOR a grand reveal in September, the Rugby Football Union (RFU) unveiled QBE Insurance as its new sponsor, June 14
Etihad continues GAA partnership
ETIHAD AIRWAYS, the UAE’s national airline, has ended speculation surrounding its commitment to the GAA Hurling All Ireland Senior Championship with a sponsorship extension of a further 12 months. Although undisclosed, Frontiers values the deal at around $1.5m.