Europe
Serie B sponsorship works for Eurobet
Eurobet, the Italian betting company, has attracted 20 per cent of new registrations to its online betting service from its title sponsorship of Serie B, Italian football’s second tier league.
PSG unveils Qatar Tourism Authority tie-up
French Ligue 1 football club Paris Saint-Germain has officially unveiled its lucrative sponsorship deal with Qatar Tourism Authority and has denied that the controversial agreement infringes upon Financial Fair Play regulations.
AC Milan connects with Huawei
Chinese telecommunications company Huawei has signed a three-year sponsorship deal with Italian Serie A football team AC Milan.
Eurobet: Interview with Alexis Gregoriadis, online marketing director for Eurobet
Eurobet, the Italian betting company, has attracted 20 per cent of new registrations to its online betting service from its title sponsorship of Serie B, Italian football’s second tier league.
Novatek to aid preparations for Russia’s 2014 World Cup campaign
The Russian Football Union has agreed a one-year sponsorship deal with the country's leading independent natural gas producer, Novatek.
Heineken renews deal as Champions League sponsor
Heineken, the world’s third largest brewer, has extended its sponsorship of the Uefa Champions League in a three-year deal, from 2015-16 to 2017-18.
Coral signs up for new PDC event
The Professional Darts Corporation has announced that bookmaker Coral will be the title sponsor of its new event which will be staged in Edinburgh, Scotland at the weekend.
Warrington Wolves take flight with Emirates
MyClubBetting.com backing RLWC 2013
Bespoke betting services provider The Betting Service has reached a deal with Rugby League World Cup 2013 organisers to make its online portal MyClubBetting.com the official betting and gaming partner for the tournament.
TimePartner renews with Handball Bundesliga’s Rhein-Neckar Löwen
TimePartner has extended its premium sponsorship deal with German Handball Bundesliga club Rhein-Neckar Löwen through to the end of the current 2013-14 season.
Thirsty Planet joins Rugby League World Cup team
British spring water brand Thirsty Planet has announced a partnership with the 2013 edition of the Rugby League World Cup.
Barcelona seals Saudi bank deal
Saudi Arabian bank Samba Financial Group has signed up as a commercial partner of Spanish Liga football club Barcelona.
E-Lites links up with Warriors
English Premiership rugby union club Worcester Warriors has signed a sponsorship deal with electronic cigarettes manufacturer E-Lites.
United set to sign Nike extension – report
English Premier League football club Manchester United has agreed terms on a five-year extension of its kit partnership with Nike in a deal worth a basic £300m (€351m/$480m), according to the Sun newspaper.
Adidas to replace Nike as Juventus kit partner
Italian Serie A football club Juventus has signed a six-year kit deal with Adidas in an agreement that is set to commence from the 2015-16 season.
Barcelona energised by Gatorade partnership
Spanish Liga football club Barcelona has agreed a three-year sponsorship deal with PepsiCo’s sports nutrition drink Gatorade.
Marston’s toasts decade with English cricket
Marston’s brewery has extended its commercial agreement as the official beer of the England cricket team until 2017.
RLWC 2013 scores dual drinks deal
Rugby League World Cup 2013 has agreed sponsorship deals with Thai beer brand Singha Beer and cider brand Kingstone Press.