Europe

Football
Sponsorship & Marketing

Premier League club Chelsea is in discussions with Stake.com about a controversial front-of-shirt sponsorship deal after an agreement with a company from the crypto sector fell through at the last minute, SportBusiness can exclusively reveal.
Football
Sponsorship & Marketing

France’s Professional Football League (LFP) has renewed an agreement with Indian specialist tyre company BKT for naming rights to Ligue 2, the second tier of club football in the country.
Football
Sponsorship & Marketing

Uefa has signed up Ergo as the latest national partner of Euro 2024 in a deal that makes the Germany-based insurance company a presenting partner of the competition’s volunteer programme.
Road Cycling
Sponsorship & Marketing

Cycling’s Tour of Britain has signed up a ‘Points Jersey Partner’ in the form of holiday cottages and luxury homes provider, cottages.com, but has yet to confirm a title sponsor for this year’s race. The
Rugby Union
Sponsorship & Marketing

UK-based sportswear brand Castore has made its latest move in rugby union by acquiring Bath Rugby’s kit supply rights. 
Football
Sponsorship & Marketing

Air conditioning systems maker Baxi has announced an extension of its sponsorship of Atlético de Madrid Femenino, the Spanish LaLiga club's women's team.
Football
Finance & Law

The Norwegian Football Federation (NFF) and Toppfotball Kvinner (TFK), which manages the top two women’s divisions, are among a number of organisations in the country to suspend sponsorship deals with F…
Esports
Sponsorship & Marketing

Guild Esports, the London Stock Exchange-listed esports organisation co-owned by David Beckham, launched the #NoRoomForAbuse campaign with its ‘Official Premier Partner’ Sky UK in May 2023, to raise awa…
Football
Sponsorship & Marketing

The English Football Association (FA) has agreed a renewal with UK confectionery group Mars Wrigley on a multi-year deal
Football
Sponsorship & Marketing

Deutsche Bahn, the national railway company of Germany, has agreed a deal to sponsor the Uefa Euro 2024 national team tournament, which will take place in its home country
Football
Sponsorship & Marketing

Spanish Segunda División side RCD Espanyol has announced a stadium naming rights deal with US ticketing and hospitality company Stage Front that will see the firm transform the matchday experience at …
Football
Sponsorship & Marketing

German sportswear and equipment manufacturer Puma has agreed a long-term deal to become the new official ball supplier to Liga Portugal, organising body of the top two football divisions in the country
Multiple Sports
Industry Moves

Jean-François Jeanne, managing director of Infront France, is to leave the agency later this year after more than a decade to join Emirates as vice-president of global sponsorship and events.
Football
Sponsorship & Marketing

Newcastle United has finalised its front-of-shirt sponsorship with Saudi-owned event, retail and rights company Sela in a multi-year deal
Football
Sponsorship & Marketing

German sportswear and equipment manufacturer Puma is set to replace US rival Nike as the kit supplier of the Portuguese Football Federation (FPF)
Football
Sponsorship & Marketing

English Premier League club Wolverhampton Wanderers has secured a new sleeve sponsor for the 2023-24 season in the shape of online betting firm 6686 Sports and renewed with principal partner AstroPay,…
Football
Sponsorship & Marketing

Sky Bet, the UK sports betting and gaming company, has renewed its title partnership of the English Football League (EFL) for five more years, in what has been described as a record sponsorship deal for…
Basketball
Sponsorship & Marketing

The Turkish Basketball Federation (TBF) has announced e-commerce platform Hepsiburada as a main sponsor of its national teams