Europe

AS Roma has agreed a sponsorship deal with betting platform 678.com that will see the brand promoted on virtual pitch-side advertising boards in the Asia region

Premier League club Manchester United has renewed its principal partnership with kit supplier Adidas for a further 10 years until June 2035

The Welsh Rugby Union (WRU) has expanded its relationship with telecoms giant Vodafone to include men’s front-of-shirt sponsorship rights, albeit at a reduced rate compared to its previous deal.

The Hundred’s new principal sponsor deal with price comparison platform Compare the Market represents a strong increase in value on the competition’s previous deal with Cazoo, reflecting its more established position in the UK’s sports market. 

US e-commerce platform eBay continues to build its presence in Italian football after being unveiled as the new title sponsor to the Serie A Femminile

Nottingham Forest’s chief commercial officer Tyson Henly has left the English Premier League club after less than seven months, SportBusiness understands.

European Tour title sponsor DP World is strengthening its association with golf on the global stage by becoming a Ryder Cup Worldwide Partner – the top sponsorship tier for the event.

Sports data and technology firm Stats Perform has won the contract to become the 'Official Data Provider' of the Swiss Football League in a three-year deal

Betclic’s new title sponsorship agreement with Liga Portugal expands the brand’s already extensive sports presence in one of its most important markets.  

The Paris 2024 organising committee (Cojop) has confirmed the long-anticipated news that French luxury goods giant LVMH has become a ‘Premium Partner’ to next year’s Olympic and Paralympic Games. A

Kevin Farrar said the sponsorship's longevity represents its success and showcasing technology is at its heart.

Navin Singh has resigned from his position as commercial director at the Football Association (FA) to take up a leading role with Six Nations Rugby

Paramount+ has become the new main sponsor of German Bundesliga club Union Berlin as it continues to use European club football to promote its streaming service across the continent

RSC Anderlecht has announced a multi-year extension to its stadium naming-rights sponsorship deal with the Belgian National Lottery

GMR Marketing, the US-based experiential marketing and sponsorship activation agency, has made its biggest move to date in looking to establish itself firmly in the European market with the launch of a…