Europe

Football
Sponsorship & Marketing

Stanley Black & Decker-owned power tools brand DeWalt has renewed as official shirt sleeve sponsor of Premier League club AFC Bournemouth for the 2023-24 season
Football
Sponsorship & Marketing

AS Monaco will use virtual advertising to activate a three-year sponsorship deal with betting firm 6686 covering the Asia region
Football
Sponsorship & Marketing

French Ligue 1 club Paris Saint-Germain has announced a new three-year global sponsorship deal with North African 'super app' Yassir
Football
Licensing & Merchandising

Konami has extended its agreement with FC Barcelona as rival footbal game developer EA Sports begins its title sponsorship of LaLiga
Football
Sponsorship & Marketing

Spanish LaLiga club Atlético Madrid has ended a six-month search for a new main shirt sponsor by announcing the fledgling Saudi Arabian airline brand Riyadh Air as its new 'Main' and 'Official Airline P…
Football
Sponsorship & Marketing

Adidas was keen to finalise a 10-year extension to its kit supply partnership with Manchester United to 2035, especially in the context of flat Q2 sales.
Football
Sponsorship & Marketing

Chelsea looks set to kick off the new Premier League season with a front-of-shirt sponsor after all, with a lucrative agreement with Infinite Athlete, a new US brand that already has links with the club…
Football
Sponsorship & Marketing

Six weeks after announcing its English Football Association (FA) sponsorship, Google Pixel has unveiled new agreements with Arsenal and Liverpool as the brand continues to expand its football portfolio
Golf
Sponsorship & Marketing

US banking group Citi has been named as a Worldwide Partner of this year’s Ryder Cup to be held at the Marco Simone Golf & Country Club in Italy.
Football
Sponsorship & Marketing

Emerging online travel marketplace WebBeds has made its first foray into sports marketing, agreeing a sleeve sponsorship deal with Premier League club Fulham FC
Football
Sponsorship & Marketing

Premier League club Arsenal has continued its recent flurry of commercial activity by signing up Unilever’s ‘Dirt is Good’ brand to its sponsorship portfolio. T
Football
Industry Moves

Newcastle United has announced that Jonathan Kane has joined the English Premier League club as its new director of partnerships
Football
Sponsorship & Marketing

Newly promoted English Premier League club Sheffield United has announced a new 'Principal Partner' and front-of-shirt sponsor in Dubai-based online trading provider CFI Financial Group
Football
Media

Team Marketing is close to expanding its sports client base for the first time in its 32-year history as it nears an agreement to become the Swiss Football League’s global commercial rights sales agent, sources have told SportBusiness.
Football
Industry Moves

Arsenal has made several additions to its commercial team as it looks to capitalise on its return to the Champions League for the 2023-24 season
Football
Sponsorship & Marketing

Azerbaijani national oil company Socar has signed a main shirt sponsorship deal with Turkish Süper Lig club Galatasaray covering European competition only in an agreement that has political as well as …
Esports

EE sponsors Wembley Stadium because it “big, bold and iconic” and allows the brand to “bring the network to life”. Ben Cronin speaks to the company's head of sponsorship, Matt Stevenson.
Football
Sponsorship & Marketing

Dubai-based flag carrier Emirates has tied up Arsenal’s front-of-shirt rights for another five years until 2028 – the same end date as its current stadium naming-rights agreement with the North London clu…