Eastern Europe
Hungarian government ‘signals backing’ for Ferencváros Gazprom deal
The Hungarian government has given its blessing to a controversial sponsorship deal between Russian energy firm Gazprom and the country’s leading football team Ferencváros, signalling its intention to continue relations with Russia despite its invasion of Ukraine.
Chance ousts Fortuna as Czech league title sponsor
Chance, a subsidiary of Tipsport, has acquired title sponsorship rights to the top two divisions of Czech football, ending rival betting firm Fortuna’s backing of the leagues.
Advantage Fortuna as Czech league title sponsor tender includes matching right
The Ligové Fotbalové Asociace (LFA), the Czech league football association, has begun the search for a title sponsor for the top two divisions.
IOC steps up centralisation play as Olympic Qualifier Series hosts named
Moves to centralise the Olympics qualification process have been advanced with the dual hosting appointment of Budapest and Shanghai, as the International Olympic Committee continues its push to better…
Stihl takes Ekstraklasa sponsorship into fifth season
German power equipment manufacturer Stihl has agreed a one-season extension to its sponsorship of the Ekstraklasa, Polish football’s top tier.
Lech Poznan swaps one bookmaker for another as shirt sponsor
Polish bookmaker Superbet has become the shirt sponsor of Ekstraklasa side Lech Poznan in a three-year agreement
Betclic teams up with UFC in betting, presenting partner role
The Ultimate Fighting Championship has signed up Betclic, the online gambling and sports betting operation, as its 'Official Betting Partner' in France, Poland and Portugal
Creativity in sponsorship partnerships key to Polish FA’s revenue drive
The Polish Football Association (PZPN) has laid out plans to increase its commercial revenues by 30 per cent over the next four years, with a particular focus given to opportunities in the sponsorship…
Lithuania Travel, Lotus to sponsor Kaunas’ EuroLeague Final Four
Lithuania Travel and Lotus have signed on to sponsor the 2023 EuroLeague Final Four, which takes place this coming weekend in Kaunas
Świątek becomes first women’s tennis signing for On
On, the Swiss sportswear and equipment brand backed by tennis legend Roger Federer, has further expanded its presence in the sport by signing up world No.1 Iga Świątek as its first female brand ambassador.
OlyBet sponsors Kaunas’ EuroLeague Final Four
Betting and gaming operator OlyBet has agreed a deal with Euroleague Basketball to sponsor this season’s edition of the EuroLeague Final Four.
Bosnian FA agrees new Kelme kit deal, FAI renews with Nissan
The Football Association of Bosnia and Herzegovina (NS/FS BiH) has agreed a new kit supply deal with Spanish sportswear and equipment manufacturer Kelme
WhiteBIT goes back to its roots with Ukrainian Football Association deal
WhiteBIT, a cryptocurrency exchange that was founded in the Ukrainian city of Kharkiv, has agreed a sponsorship deal with the Ukrainian Football Association (UAF)
Crvena Zvezda secures Meridianbet shirt sponsorship
Gambling platform Meridianbet has become the new front-of-shirt sponsor for Serbian basketball champions Crvena Zvezda [Red Star Belgrade]
Trivago backs 2023 World Handball Championship
Online holiday platform Trivago has agreed a deal to sponsor the 2023 Men’s World Handball Championship, which will take place in Sweden and Poland from January 11-29.
Falken signs up as Handball World Championships sponsor
The International Handball Federation (IHF) has announced Falken Tyre Europe as a sponsor of the Men's World Championships in 2023
Nocco signs on for home Handball World Championships
The International Handball Federation (IHF) has appointed Swedish beverages brand Nocco as an official sponsor of its 2023 Men’s and Women’s World Championships.
Croatian FA strikes deals with EA Sports and Sorare
Video game publisher EA Sports had added the Croatian Football Federation (HNS) to its roster of national team representatives for this year’s Fifa 23 game.