Caribbean

Cricket
Events

The Caribbean Premier League is to take on full responsibility for the commercialisation of a new Twenty20 cricket tournament, planned for Guyana towards the end of this year
Football
Sponsorship & Marketing

Macron, the Italian sportswear brand, has doubled down on its commitment to Concacaf, becoming the official sports equipment and apparel partner of football's governing body for North America, Central…
Cricket

Caribbean Premier League franchise Barbados Royals secured two new additions and one renewal across its top three sponsorship positions ahead of the 2024 edition of the T20 tournament. 
Cricket
Governance

Cricket West Indies (CWI) has appointed experienced UK sports industry executive Rupert Hunter as its new chief commercial officer, SportBusiness can reveal.
Athletics
Sponsorship & Marketing

Puma's longstanding relationship with the Jamaica Athletics Administrative Association (JAAA) could be tested amid reports of a new kit supplier deal tabled by rival Adidas.
Football
Sponsorship & Marketing

Saudi-owned oil entity Aramco has announced an expansive sponsorship deal with Concacaf, the governing body for football in North and Central America and the Caribbean.
Football
Sponsorship & Marketing

Confederation of North, Central America and Caribbean Association Football (Concacaf) sponsors Modelo, Qatar Airways, Toyota and Valvoline have stepped up their backing of the governing body by becoming the founding partners of its new W Gold Cup competition.
Cricket
Sponsorship & Marketing

Cricket West Indies (CWI) has announced a new multi-year sponsorship with kit manufacturer Macron, bringing an early end to the governing body's existing agreement with Castore
Football
Sponsorship & Marketing

Nike’s long-standing association with Concacaf is under threat after the confederation began a request for proposal (RFP) process looking to maximise its expanded inventory and new-found competition i…
Cricket
Sponsorship & Marketing

Caribbean Premier League (CPL) team Barbados Royals has signed an extension to its front-of-shirt sponsorship deal with online gambling platform MCW
Football
Fan Engagement

Sportfive has entered into a wide-ranging agreement with Concacaf, the governing body for football across North and Central America and the Caribbean, to provide digital services for its national team…
Cricket
Sponsorship & Marketing

The co-founder of cricket’s Caribbean Premier League (CPL) has described Republic Bank’s title sponsorship agreement as a “natural evolution” of its long-standing association with the competition. Matthew Williams reports.
Multiple Sports
Industry Moves

Sports marketing agency Right Formula has continued its expansion in the Americas, this time moving into the Caribbean region
Football
Sponsorship & Marketing

Spanish LaLiga club FC Barcelona has signed a renewal to its regional sponsorship contract with Canadian financial institution Scotiabank
Cricket
Sponsorship & Marketing

The organisers of the Women’s Caribbean Premier League cricket tournament have signed up Caribbean-based conglomerate Massy Group as its title sponsor ahead of its inaugural edition. 
Cricket
Sponsorship & Marketing

Indian electrical manufacturing company Goldmedal Electricals has acquired naming rights to the T20 series between India and the West Indies that begins at the Brian Lara Cricket Academy in Trinidad tomorrow…
Cricket
Sponsorship & Marketing

Indian electrical manufacturing company Goldmedal Electricals has signed as the ‘powered by’ sponsor of the upcoming international cricket series between West Indies and India in Trinidad.
Cricket
Licensing & Merchandising

FanCraze, the non-fungible token (NFT) licensee of the International Cricket Council, is to release a series of digital collectibles featuring memorable moments from the Women’s World Cup and T20 World C…