Bulgaria

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Bulgarian A PFG top-tier football club CSKA Sofia has named telecommunications company Mtel as its new main sponsor.

Italian sportswear manufacturer Lotto has entered into a partnership with Bulgarian A PFG top-tier football club CSKA Sofia.

Sports betting company Efbet has agreed a shirt sponsorship deal with Bulgarian A PFG top-tier football club Levski Sofia.

English Premier League football club Liverpool has entered into a regional partnership with online betting and gaming company Betfair.