Baltics

Lithuania Travel and Lotus have signed on to sponsor the 2023 EuroLeague Final Four, which takes place this coming weekend in Kaunas

Betting and gaming operator OlyBet has agreed a deal with Euroleague Basketball to sponsor this season’s edition of the EuroLeague Final Four.

Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland

The National Hockey League has announced a partnership with Olympic Entertainment Group, which has named the Estonia-based gaming operator's flagship betting brand OlyBet the league's official sports betting…

Germany-based workwear supplier Engelbert Strauss has been unveiled as a sponsor of this year’s International Ice Hockey Federation World Championship in a deal brokered by the Infront agency.

The International Ice Hockey Federation (IIHF) has confirmed that the Latvian capital of Riga will be the sole host of its upcoming World Championship, while Russian betting company Liga Stavok has signed…

OlyBet, an online gaming and betting operator, has been unveiled as the title sponsor of the new Estonian Latvian Basketball League

Security software company Kaspersky Lab has reached a deal to become the title sponsor of World Snooker’s new Riga Open tournament.

Chinese telecommunications company Huawei has agreed a sponsorship deal with the Lithuanian Basketball Federation (LKF).