Baltics
Lithuania Travel, Lotus to sponsor Kaunas’ EuroLeague Final Four
Lithuania Travel and Lotus have signed on to sponsor the 2023 EuroLeague Final Four, which takes place this coming weekend in Kaunas
OlyBet sponsors Kaunas’ EuroLeague Final Four
Betting and gaming operator OlyBet has agreed a deal with Euroleague Basketball to sponsor this season’s edition of the EuroLeague Final Four.
Viaplay scores Haaland endorsement and content deal
Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland
NHL expands presence in Baltics with OlyBet sports betting partnership
The National Hockey League has announced a partnership with Olympic Entertainment Group, which has named the Estonia-based gaming operator's flagship betting brand OlyBet the league's official sports betting…
Engelbert Strauss backs IIHF World Championship in Infront-brokered deal
Germany-based workwear supplier Engelbert Strauss has been unveiled as a sponsor of this year’s International Ice Hockey Federation World Championship in a deal brokered by the Infront agency.
Latvia awarded sole hosting rights to IIHF Worlds, Liga Stavok signs on as sponsor
The International Ice Hockey Federation (IIHF) has confirmed that the Latvian capital of Riga will be the sole host of its upcoming World Championship, while Russian betting company Liga Stavok has signed…
OlyBet signs up as new basketball league title sponsor
OlyBet, an online gaming and betting operator, has been unveiled as the title sponsor of the new Estonian Latvian Basketball League
Kaspersky Lab cues up Riga Open sponsorship
Security software company Kaspersky Lab has reached a deal to become the title sponsor of World Snooker’s new Riga Open tournament.
Huawei connects with Lithuanian basketball
Chinese telecommunications company Huawei has agreed a sponsorship deal with the Lithuanian Basketball Federation (LKF).