Asia
IPL’s Knight Riders secure new principal sponsor for title defence
Reigning Indian Premier League champion the Kolkata Knight Riders has struck a deal for Chinese mobile phone manufacturer Gionee to replace rival Nokia as the team’s principal sponsor in the Twenty20 cricket competition.
Tokyo 2020 passes baton to Asics
Japanese sportswear company Asics has agreed to become a gold partner of the Tokyo 2020 Olympic Games in the sporting goods category.
TOP partner Samsung gets behind home Olympic Games
The PyeongChang Organising Committee for the 2018 Olympic and Paralympic Winter Games (POCOG) has enhanced its commercial portfolio by signing International Olympic Committee ‘TOP’ partner Samsung as its sixth top-tier domestic sponsor.
PGA Tour China secures first title sponsor
Chinese commercial banking group Ping An has signed up as the first title sponsor of golf’s PGA Tour China.
Barcelona seals Nichiban sponsorship
Adhesive tape manufacturer Nichiban has secured a regional sponsorship deal with Spanish Liga football club Barcelona.
IPL’s Super Kings unwrap ShopClues.com deal
Indian Premier League Twenty20 cricket team Chennai Super Kings has made ShopClues.com its official e-commerce partner.
Tyka snares IPL duo
Real Sociedad renews main sponsor deal with China’s Qbao.com
Chinese mobile and internet technology company Qbao.com has extended its principal sponsor agreement with Spanish Liga football team Real Sociedad.
Petronas stays on track with Malaysian Grand Prix
Malaysian oil and gas company Petronas has extended its title sponsorship of the country’s Formula One grand prix for the next three years.
Real Madrid pens first sponsorship deal in China
Spanish Liga football club Real Madrid has signed up its first sponsorship deal in China by penning an agreement with electric car manufacturer Luyuan.
Usha extends Mumbai Indians link
Home appliance manufacturer Usha International has extended its sponsorship deal with Indian Premier League Twenty20 cricket franchise the Mumbai Indians.
Nomura becomes latest Tokyo 2020 gold partner
Financial holding company Nomura Holdings has signed up as a gold partner of the Tokyo 2020 summer Olympic Games in Japan.
Super Kings team with Spartan Sports for IPL
Indian Premier League cricket team Chennai Super Kings has agreed a kit partnership with sportswear company Spartan Sports for the 2015 season of the Twenty20 competition.
Beko: Barcelona deal causes brand to reconsider strategy
White goods manufacturer Beko is considering its long-term sponsorship strategy after its Barcelona deal showed good results.
Red Bull deal brings Swatch back to volleyball
Swiss watchmaker Swatch last month signed a deal with the International Volleyball Federation (FIVB) and its promoter Beach Major Company to return to the sport as the title sponsor of the Beach Volleyball Major Series in 2015.
Ecclestone open to ideas on F1 GP title rights
Bernie Ecclestone has told Sports Sponsorship Insider that Formula One Management, the motorsport’s commercial rights-holder, has not failed in its efforts to sell title sponsorships to its Formula One Grands Prix this season.
Ferrari and Red Bull jostle for commercial pole
Liverpool signs energy drinks partner in Myanmar
Southeast Asian drinks brand Cobra Energy Drink has entered into a partnership with English Premier League football club Liverpool.