Asia
IPL duo snare new partners
Kings XI Punjab has secured a sponsorship agreement with banking group DCB Bank, while fellow Indian Premier League Twenty20 cricket team SunRisers Hyderabad has partnered with stationary suppliers Linc Pen & Plastics.
Rosneft expands WTCC ties with new deal
Russian state-owned oil company Rosneft has reached an agreement to serve as the presenting sponsor of the 2015 World Touring Car Championship rounds in China and its homeland.
PepsiCo completes major league set with NBA deal
Soft drinks and snack food giant PepsiCo has signed a multi-year marketing partnership with the NBA, replacing rival brand Coca-Cola on the commercial roster of the North American basketball league.
Tokyo 2020 boosts gold partner portfolio
Financial services groups Mizuho and Sumitomo Mitsui have signed up as gold partners of the Tokyo 2020 summer Olympic Games in Japan.
SEA Games takes flight with Singapore Airlines
The 2015 Southeast Asian Games multi-sport event has secured Singapore Airlines as its official airline partner.
Hisense: Eyes on the US as portfolio expands
Chinese consumer electronics brand Hisense is focusing on the US, Western Europe and Australia as it looks to use sponsorship to increase awareness outside its home market of China.
Shell: Product showcasing drives strategy
Multinational oil and gas company Shell is using motorsport as a platform to showcase its products.
SunRisers Hyderabad tune in to Red FM for 2015 IPL
Indian radio network Red FM has extended its sponsorship of Indian Premier League cricket franchise SunRisers Hyderabad for the 2015 season.
Nepal cricket body seals record sponsorship deal
The Cricket Association of Nepal has signed a record sponsorship deal with state-owned telecommunications company Nepal Telecom.
Kings XI Punjab wraps up Manforce deal
Indian Premier League Twenty20 cricket team Kings XI Punjab has agreed a sponsorship deal with condom brand Manforce.
JK Technology aids preparations for 2015 SEA Games
The 2015 Southeast Asian Games multi-sport event has secured Singaporean information technology company JK Technology as its official IT equipment partner.
Hisense on board with Red Bull Racing ahead of Chinese GP
Formula One team Red Bull Racing has agreed a multi-year partnership with Chinese consumer electronics manufacturer Hisense.
Rajasthan Royals secure CP Plus deal
Indian Premier League Twenty20 cricket team Rajasthan Royals has reached a commercial agreement with surveillance and security systems company CP Plus.
Mumbai Indians extend with airline partners
Indian Premier League Twenty20 cricket franchise the Mumbai Indians has renewed its partnership with Etihad Airways and the Abu Dhabi airline’s partner, India-based Jet Airways.
Royal Challengers Bangalore Bolt into new season with Tata
Automotive company Tata Motors has announced its Tata Bolt hatchback model as the principal sponsor of Royal Challengers Bangalore for the 2015 edition of the Indian Premier League Twenty20 cricket tournament.
NBA China set to run smoothly with Castrol
Oil and lubricants giant Castrol has announced a major sponsorship deal with the NBA China division of the North American basketball league.
Magicbricks.com teams up with IPL
Digital real estate company Magicbricks.com has struck an agreement with the Indian Premier League.
Qatar National Bank secures title rights to Indonesian Super League
Financial institution Qatar National Bank has secured title sponsorship rights for the top division of club football in Indonesia, the Indonesian Super League.