Asia

Cricket
Sponsorship & Marketing

The Asian Cricket Council (ACC) has retained TCM Sports Management once more as its exclusive sponsorship sales agency for the Asia Cup.
Multiple Sports

Optimum Nutrition believes the recent opening of a new performance hub for the McLaren Formula 1 team will broaden its consumer base and reach.
Mass Participation
Events

Infront has struck a comprehensive commercial agreement with the Shanghai Marathon after it replaced Chengdu as China's representative in the race to join the World Marathon Majors series
Motorsport
Sponsorship & Marketing

Formula One has been the subject of false claims by an Asian online casino over a regional sponsorship deal, SportBusiness understands.
Cricket
Events

Sportfive has unveiled its first foray into cricket since the arrival of Seamus O’Brien to head up its Asia-Pacific business with the establishment of a ‘Masters’ T20 league featuring Indian cricket legend Sachin Tendulkar.
Cricket
Sponsorship & Marketing

The Pakistan Cricket Board (PCB) has been banned from agreeing sponsorship deals with betting companies after the Peshawar High Court considered a petition which challenged deals with so-called ‘proxy’ firms.
Cricket

The Pakistan Cricket Board has secured much-needed new funds through selling naming rights to the Lahore Stadium to the Bank of Punjab.
Football
Sponsorship & Marketing

Newly promoted Como 1907 has allocated its sleeve sponsorship rights to an Indonesian consumer electronics brand owned by the Djarum Group that purchased the club in 2019.
Football
Sponsorship & Marketing

Manchester City has today (Tuesday) announced Chinese dairy producer Yili Group as the sixth regional partner in its sponsorship portfolio
Football
Sponsorship & Marketing

Chinese smartphone brand Tecno has signed as an ‘Official Global Supporter’ of the Asian Football Confederation's (AFC) newly revamped club competitions.
Multiple Sports
Sponsorship & Marketing

Indian tyre brands Ceat and BKT have served notice of their international ambitions, announcing sponsorship deals with German Bundesliga champion Bayer Leverkusen and The Hundred, the England and Wales…
Table Tennis

India-based property Ultimate Table Tennis (UTT) is close to filling its sponsorship portfolio after IndianOil paid a small uplift to renew its title sponsorship deal for the upcoming 2024 season.
Table Tennis
Sponsorship & Marketing

IndianOil has renewed its title sponsorship of the India-based Ultimate Table Tennis (UTT) for the upcoming 2024 season, in a deal first reported by SportBusiness.
Cycling
Finance & Law

Astana Qazaqstan states the draft agreement provides for long-term investment for a period of at least five years and financing at the level of leading WorldTour teams.
Multiple Sports
Licensing & Merchandising

Fanatics has struck a deal with Topsports, China’s largest sports retailer, to develop its operational capabilities in the country, SportBusiness understands.
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has four central sponsorship positions left to sell for the Indian Premier League (IPL) after the signing of Wonder Cement
Football
Finance & Law

Broadcast rights revenue at the Asian Football Confederation totalled $206.1m (€190m) in 2023 but with 69 per cent of the figure stemming from deferred income related to the termination of an agency agreement with Football Marketing Asia (FMA).
Cricket
Sponsorship & Marketing

MRF Tyres is expected to reduce its presence in cricket after deciding against renewing its global sponsorship of the ICC, according to reports.