Americas
Chicago Cubs warm up for Opening Night with Weber
Major League Baseball team Chicago Cubs has signed a multi-year sponsorship agreement with grill manufacturer Weber.
Kentucky Derby renews with wine partner
Washington state-based wine producer 14 Hands Winery has been named as a sponsor of the Kentucky Derby horse race.
PepsiCo strikes MLB extension
US multinational food and beverage corporation PepsiCo has announced a multi-year extension to its sponsorship agreement with Major League Baseball Properties, which has run for over 15 years.
LPGA reveals partners for International Crown debut
The Ladies Professional Golf Association has announced Hana Financial Group, Pandora Jewellery and luxury watch brand Rolex as ambassador sponsors for its inaugural International Crown tournament, which takes place on July 24-27 at Caves Valley Golf Club in Owings Mills, Maryland.
RBC tees up Canada Cup sponsorship
Sports management and marketing agency SportBox Entertainment Group has brokered a partnership with golf’s PGA Tour to make Canadian financial institution RBC the title sponsor of the Canada Cup.
Hyundai touches down with new Sun Bowl deal
The US subsidiary of Korean automotive manufacturer Hyundai has announced a six-year extension to its title sponsorship of the Sun Bowl American football collegiate game.
Texas Rangers bring local partner on board
Major League Baseball franchise Texas Rangers has entered into a partnership with data centre services provider CyrusOne.
Sycuan pitches in with San Diego Padres extension
Major League Baseball team San Diego Padres has announced a five-year renewal of its partnership with the Sycuan Band of the Kumeyaay Nation.
Zevia pitches in with Oakland Athletics deal
Major League Baseball team Oakland Athletics has agreed a commercial partnership with zero calorie soda brand Zevia.
Heathrow Express wings in to partner USA Rugby
USA Rugby has announced a sponsorship agreement with Heathrow Express, the train service connecting Heathrow airport to London’s city centre, on the back of its national team’s qualification for the 2015 Rugby World Cup in England.
Powerboat P1 calls in Lycamobile for 2014 season
Pre-paid mobile SIM card provider Lycamobile has agreed a partnership with Powerboat P1 for the marine motorsport series’ 2014 season.
Pittsburgh Pirates team up with Coca-Cola
Major League Baseball team Pittsburgh Pirates has announced a multi-year partnership with soft drinks giant Coca-Cola.
Detroit Tigers strengthen ties with AAA Michigan
Automobile club AAA Michigan has signed a five-year sponsorship agreement with MLB baseball team Detroit Tigers.
Church & Dwight strikes MLB deal
Personal care and household products manufacturer Church & Dwight has reached a multi-year agreement to make its Arm & Hammer and OxiClean brands the official laundry, detergent and stain removers of Major League Baseball.
Sport takes centre stage at the UK Sponsorship Awards
The music was pumping at the London Marriott Hotel in Grosvenor Square, London last night, as the UK Sponsorship Awards rattled through more than 20 award categories and three personality awards as part of the event’s 20th Anniversary celebrations.
Letter from the IEG Sponsorship Conference, Day Three and Four
Day three of the 2014 IEG Sponsorship Conference started at a round table with director of global partnerships for logistics company UPS, Betsy Wilson.
Dr Pepper enhances college football presence by backing Playoff National Championship
Soft drinks brand Dr Pepper has reached an agreement with US sports broadcaster ESPN to become the first official championship partner and a presenting sponsor of the new College Football Playoff National Championship Trophy.
MLB’s Blue Jays unveil Acer partnership
Information and communication technology company Acer has struck a one-year partnership with Major League Baseball’s Toronto Blue Jays.