Americas

Major League Baseball team Chicago Cubs has signed a multi-year sponsorship agreement with grill manufacturer Weber.

Washington state-based wine producer 14 Hands Winery has been named as a sponsor of the Kentucky Derby horse race.

US multinational food and beverage corporation PepsiCo has announced a multi-year extension to its sponsorship agreement with Major League Baseball Properties, which has run for over 15 years.

The Ladies Professional Golf Association has announced Hana Financial Group, Pandora Jewellery and luxury watch brand Rolex as ambassador sponsors for its inaugural International Crown tournament, which takes place on July 24-27 at Caves Valley Golf Club in Owings Mills, Maryland.

Sports management and marketing agency SportBox Entertainment Group has brokered a partnership with golf’s PGA Tour to make Canadian financial institution RBC the title sponsor of the Canada Cup.

The US subsidiary of Korean automotive manufacturer Hyundai has announced a six-year extension to its title sponsorship of the Sun Bowl American football collegiate game.

Major League Baseball franchise Texas Rangers has entered into a partnership with data centre services provider CyrusOne.

Major League Baseball team San Diego Padres has announced a five-year renewal of its partnership with the Sycuan Band of the Kumeyaay Nation.

Major League Baseball team Oakland Athletics has agreed a commercial partnership with zero calorie soda brand Zevia.

USA Rugby has announced a sponsorship agreement with Heathrow Express, the train service connecting Heathrow airport to London’s city centre, on the back of its national team’s qualification for the 2015 Rugby World Cup in England.

Pre-paid mobile SIM card provider Lycamobile has agreed a partnership with Powerboat P1 for the marine motorsport series’ 2014 season.

Major League Baseball team Pittsburgh Pirates has announced a multi-year partnership with soft drinks giant Coca-Cola.

Automobile club AAA Michigan has signed a five-year sponsorship agreement with MLB baseball team Detroit Tigers.

Personal care and household products manufacturer Church & Dwight has reached a multi-year agreement to make its Arm & Hammer and OxiClean brands the official laundry, detergent and stain removers of Major League Baseball.

The music was pumping at the London Marriott Hotel in Grosvenor Square, London last night, as the UK Sponsorship Awards rattled through more than 20 award categories and three personality awards as part of the event’s 20th Anniversary celebrations.

Day three of the 2014 IEG Sponsorship Conference started at a round table with director of global partnerships for logistics company UPS, Betsy Wilson.

Soft drinks brand Dr Pepper has reached an agreement with US sports broadcaster ESPN to become the first official championship partner and a presenting sponsor of the new College Football Playoff National Championship Trophy.

Information and communication technology company Acer has struck a one-year partnership with Major League Baseball’s Toronto Blue Jays.