WNBA
United Airlines lands multi-faceted deal with Monumental
Rights include first founding partner status for the $800m transformation of Capital One Arena.
JP Morgan Chase commits to Valkyries jersey deal
WNBA expansion team Golden State Valkyries has named JP Morgan Chase as its first jersey patch sponsor, one of two on-kit branding assets ringfenced for sale by WNBA teams.
WNBA continues to ride commercial wave with Delta deal
Delta Air Lines has become the latest brand to sign sponsorship terms with the WNBA as the league continues to build up its commercial profile
Brink to be focal point of New Balance’s WNBA foray
US sportswear brand New Balance has signed a non-exclusive sponsorship agreement with the WNBA that will enable it to amplify its existing endorsement deal with Los Angeles Sparks forward Cameron Brink.
Healthcare sector makes US sponsorship top five
The health sector has become a leading source of sponsorship deals in the US but has yet to take off in Europe.
Cleveland Avenue deepens Phoenix Mercury ties with revolving patch deal
Global venture capital firm Cleveland Avenue has deepened its ties with WNBA side Phoenix Mercury by announcing an innovative revolving jersey patch sponsorship deal with the team.
WNBA makes stand for reproductive freedom with Opill deal
The Women’s National Basketball Association (WNBA) has signalled its continued support for women’s reproductive freedom by agreeing a sponsorship deal with over-the-counter birth control product Opill.
PayPal jersey patch deal generates significant uplift for Suns under new ownership
Under new owner Mat Ishbia, the Phoenix Suns commanded a significantly increased rights fee on renewal from jersey patch sponsor PayPal. Matthew Glendinning reports.
Kia extends and expands NBA sponsorship, TAB inks Australia-only deal
Korean car brand Kia has extended its exclusive marketing partnership with the NBA for another multi-year term
WNBA joins PointsBet portfolio in women’s sports league first
Sportsbook operator PointsBet has become an 'Authorised Gaming Operator' of the Women's National Basketball Association (WNBA)
Michelob Ultra signs naming rights agreement with Las Vegas-based arena
Las Vegas-based sports and entertainment venue Mandalay Bay Resort and Casino has signed a multi-year naming rights agreement with beverage group Anheuser-Busch
Wilson’s NBA comeback marks Spalding’s step away from licensing
Sporting goods brand Wilson met a list of requirements that went “beyond the transactional” in its bid to replace rival brand Spalding as the NBA ‘s ball supplier from July 2021, SportBusiness understands.
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Salesforce takes on jersey sponsorship rights at Indiana Fever
Women’s National Basketball Association franchise the Indiana Fever has signed a multi-year jersey sponsorship deal with software company Salesforce.
Etihad extends with Monumental Sports & Entertainment
Etihad Airways has signed a multi-year extension to its partnership with Monumental Sports & Entertainment, the owner of three professional sports teams in the US.