HomeNewsNewsBasketballUSA

Wilson’s NBA comeback marks Spalding’s step away from licensing

(Photo by Benjamin Solomon/Getty Images)

Sporting goods brand Wilson met a list of requirements that went “beyond the transactional” in its bid to replace rival brand Spalding as the NBA ‘s ball supplier from July 2021, SportBusiness understands.

According to industry experts, the long-term deal to replace Spalding, the NBA's ball supplier since 1983, is believed to be worth between $25m (€22.2m) and $35m per year.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here