UCI World Tour
Sponsorship & Marketing

German bathroom brand Hansgrohe has extended its co-title sponsorship of the Bora-Hansgrohe men's UCI WorldTour cycling team for another two years
Cycling
Sponsorship & Marketing

Spanish UCI WorldTour cycling team Movistar has signed Italian brand Alé as its new kit sponsor.
Cycling
Sponsorship & Marketing

UCI WorldTour cycling team Dimension Data for Qhubeka has rebranded as NTT Pro Cycling for the 2020 season
Road Cycling
Sponsorship & Marketing

Scottish kit brand Endura will pull out of its partnership with road cycling WorldTour team Movistar at the end of 2019 because world cycling’s governing body has constrained its technical innovation p…
Cycling
Sponsorship & Marketing

Swiss apparel brand Katusha Sports has confirmed it will continue to back the men’s UCI WorldTour cycling team of which it was previously the title sponsor and manager, and will become the co-title sponsor o…
Cycling

Belgium's national lottery, Nationale Loterij, and sealants and adhesives brand Soudal have extended their title sponsorship deals with the Belgian UCI WorldTour cycling team
Cycling

Bicycle brand Specialized has extended its partnership with UCI WorldTour team Bora-Hansgrohe for two more years, from 2020 to 2021.
Cycling

Team Dimension Data for Qhubeka, the International Cycling Union’s (UCI) only African World Tour team, has announced a partnership with car manufacturer Mercedes-Benz.
Cycling

GPS technology brand Garmin International will sponsor 11 professional cycling teams for 2019, including a new deal with UCI World Tour outift Team Sky
Cycling

Spanish telco Telefónica has renewed its title sponsorship of the Team Movistar UCI World Tour outfit from 2019 to 2021. Telefónica will pay between €12m ($13.5m)
Cycling

The head of sponsorship at UCI World Tour outfit Team Movistar believes the future of rival Team Sky is secure, despite the failure of recent sponsorship talks
Cycling

Australian oil and gas producer Santos has extended its naming rights sponsorship of road cycling’s Tour Down Under for another three years.
Cycling

Sky has announced it is withdrawing its backing for the Team Sky cycling team at the end of 2019
Cycling

UCI WorldTour cycling outfit Team Dimension Data has agreed a three-year kit partnership with Swiss cycling apparel manufacturer ASSOS. The deal will run from 2019 to 2021
Cycling

French UCI World Tour cycling team AG2R La Mondiale has agreed a two-season deal with bike manufacturer Belgian Cycling Factory
Cycling

Quick-Step Floors, one of the leading teams in cycling’s UCI WorldTour, has signed up Belgian window manufacturer Deceuninck as its new main sponsor.