Tokyo 2020 Paralympic Games
Gold Medal – Kikkoman and Tokyo 2020 Olympic and Paralympic Games
To leverage its sponsorship of the Tokyo 2020 Olympic and Paralympic Games in Switzerland, the brand’s on-pack, OOH and social ‘Gold Medal’ simple, copy-free activation saw elegant gold ribbons added to th…
Toyota unveils $5m fund to support Team USA Paralympic athletes
Car manufacturer Toyota has extended its partnership with the United States Olympic & Paralympic Committee (USOPC) to create a $5m fund in stipend and sponsorship opportunities to support Team USA athletes…
British Cycling revises contract with HSBC to cover Tokyo Games
British Cycling will retain global bank HSBC as a sponsor for another year after signing a new contract
ParalympicsGB add Papa John’s to portfolio as fundraising initiative launched
ParalympicsGB has signed a fundraising focused sponsorship contract with fast food brand Papa John's as a sponsor
Majority of Tokyo Olympic sponsors undecided on extension
A survey in Japan has revealed two-thirds of corporate sponsors of the Tokyo 2020 Olympics and Paralympics are unsure if they will extend their contracts beyond this December
Samsung signs as Gold Partner of Tokyo 2020 Paralympic Games
Electronics company Samsung has signed as a top-tier Gold Partner of the Tokyo 2020 Paralympic Games in the ‘Wireless Communications Equipment’ category.
USOPC and NBCUniversal sign up Eli Lilly as Team USA sponsor
The United States Olympic & Paralympic Committe (USOPC) has signed global pharmaceutical company Eli Lilly as a sponsor the US Olympic and Paralympic teams in a deal also involves its broadcast rights-holder…
Paralympics torch relay plans unveiled, ANA joins as sponsor
Ceremonial Paralympic torch flame lighting festivals will take place in all Japanese prefectures in August, to be followed by the Paralympic torch relay itself, Tokyo 2020 organisers said yesterday
ParalympicsGB signs healthy living focused deal with Nestlé Cereals UK
The British Paralympic Association has signed up Nestlé Cereals UK to sponsor ParalympicsGB.
Uniforms unveiled for Tokyo 2020 Japan team and technical officials
Japanese clothing retailer Aoki Inc and sportswear company Asics yesterday unveiled the official uniforms of the Japanese national team and the technical officials working at the Games
British Airways to support BOA for fourth consecutive Olympics
The British Olympic Association (BOA) has expanded its commercial portfolio ahead of the Tokyo 2020 Olympic and Paralympic Games by signing up British Airways as an official airline partner
BP and Toyota to sponsor Channel 4’s Paralympic Games coverage
Japanese automotive manufacturer Toyota and multi-national oil and gas company BP have agreed a deal with Channel 4 to become joint sponsors of the UK commercial broadcaster’s coverage of the 2020 summer P…
JXTG Nippon Oil & Energy Corporation becomes sponsor of Tokyo 2020 Paralympic Torch Relay
Japanese energy company JXTG Nippon Oil & Energy Corporation has agreed a deal to become a supporting partner of the Tokyo 2020 Paralympic Torch Relay
Mizuno to supply footwear for Australian Paralympic team
Japanese sportswear company Mizuno has agreed a deal to be the official sport shoe supplier of the 2020 Australian Paralympic Team, covering the 2020 Paralympics in Tokyo