The Hundred
‘We were really struggling to connect with male audiences’ | Emily White-Heath, Sure
Unilever-owned deodorant brand Rexona uses its sponsorship deals with Premier League sides Manchester City and Chelsea FC to connect with male audiences and to amplify its grassroots sports initiatives. Ben Cronin speaks to global senior brand development manager Emily White-Heath.
ECB signs up Chaiiwala to sponsor The Hundred
The ECB has added Indian street food restaurant chain Chaiiwala to The Hundred’s sponsorship portfolio.
Vitality upgrades ECB Hundred deal to include back-of-shirt and training kit rights
The England and Wales Cricket Board (ECB) has upgraded its sponsorship deal with health and life insurance brand Vitality to include back-of-shirt and training kit sponsorship rights for The Hundred, the…
Robinsons becomes latest brand to sign as sponsor of The Hundred
The England and Wales Cricket Board (ECB) has made squash brand Robinsons the latest sponsor of The Hundred
ECB adds Xplora as sponsor of The Hundred
The England and Wales Cricket Board (ECB) has signed up smartwatch company Xplora as a new sponsor of The Hundred
ASA bans KP Snacks ad campaigns surrounding The Hundred
The Advertising Standards Authority (ASA) has banned two promotional campaigns from KP Snacks relating to its sponsorship of the England and Wales Cricket Board (ECB)’s new short-form competition, The H…
Sure expands sponsorship of The Hundred in latest ‘Pit-vertising’ deal
The England and Wales Cricket Board (ECB) has extended Unilever-owned deodorant brand Sure’s sponsorship of The Hundred.
ECB on the hunt for two more sponsors for The Hundred
The England and Wales Cricket Board (ECB) is open to offers for two more sponsorship packages to complete the portfolio for its new limited-overs competition, The Hundred, SportBusiness understands
ECB and Vitality renew T20 title sponsorships
The England and Wales Cricket Board (ECB) has extended its wide-ranging sponsorship contract with private medical insurance brand Vitality
Unilever becomes latest sponsor of The Hundred in CSM-brokered deal
The England and Wales Cricket Board’s (ECB) new franchise cricket tournament The Hundred has added consumer goods group Unilever to its growing portfolio of sponsors.
Cazoo signs ECB deal for The Hundred, Bupa switches to the Big Bash in Australia
The England and Wales Cricket Board (ECB) has signed up online automotive retailer Cazoo as Principal Sponsor of The Hundred
ECB ‘close’ to adding Unilever as sponsor of The Hundred
The England and Wales Cricket board (ECB) is in talks with Unilever over a sponsorship deal for its short-format franchise league, The Hundred, according to reports
ECB extends agreement with Vitality to The Hundred
The England and Wales Cricket Board (ECB) has added health and life insurance company Vitality to the sponsorship portfolio for its new short format competition, The Hundred
ECB defends KP sponsorship of The Hundred, sports marketers add support
The England and Wales Cricket Board (ECB) has defended its partnership with snack brand KP, the Official Team Partner to new tournament, The Hundred
ECB extends New Balance partnership to The Hundred
The England and Wales Cricket Board have signed up sportswear brand New Balance as the Official Kit Supplier to its new short-format competition, The Hundred
The Hundred adds New Era as Official Headwear Supplier
The England and Wales Cricket Board (ECB) has signed up US-based sports headwear and apparel brand New Era as the Official Headwear Supplier to The Hundred
KP Snacks becomes first sponsor of The Hundred
British snack foods manufacturer KP Snacks has signed up as a sponsor of The Hundred, the new 100-ball format competition launched by the England and Wales Cricket Board (ECB)
ECB chairman under pressure amid The Hundred plans
Colin Graves, chairman of the England and Wales Cricket Board (ECB), has come under scrutiny after it emerged that the organisation’s new competition, The Hundred, could cost significantly more than o…