Spanish LaLiga

Football
Sponsorship & Marketing

Atlético Madrid’s club record main shirt sponsorship agreement with the cryptocurrency investment app WhaleFin was signed more than two months ago after progressing rapidly from first talks.
Football
Licensing & Merchandising

RCD Espanyol has claimed a first for LaLiga, the top division of Spanish club football, by agreeing a sponsorship deal with iGaming token Crypto Snack that will lead to it accepting payments via cryptocurrencies
Football
Sponsorship & Marketing

Atlético de Madrid has reportedly signed a club record main shirt sponsorship agreement with the cryptocurrency investment app WhaleFin.
Football
Finance & Law

Turkish blockchain company Bitci is thought to have requested payment delays in some of its deals with sports rights-holders and has paused fan token issues because of growing cryptocurrency regulations…
Football
Sponsorship & Marketing

Socios.com, the fan token provider, has agreed new deals with Sevilla and Udinese involving shirt and training kit sponsorship, respectively, as it furthers its presence in the European football market
Football
Sponsorship & Marketing

British online car retailer Cazoo has continued to build its significant sports sponsorship presence by agreeing to become the main partner of Spanish football club Real Sociedad
Football
Licensing & Merchandising

FC Barcelona has cancelled an agreement with NFT marketplace Ownix with immediate effect after a consultant working for the company was arrested over allegations of fraud and sexual offenses
Football
Sponsorship & Marketing

Real Madrid and US-based multinational computer software company Adobe are claiming that the brand’s new supplier sponsorship deal with the club could eventually allow it to personalise content and sponsorship m…
Football
Sponsorship & Marketing

Spanish LaLiga football club Celta Vigo has agreed a three-year deal making United Arab Emirates-based financial services company AIX Investment Group its new sleeve sponsor
Football
Sponsorship & Marketing

Australia-based retail forex broker IC Markets has signed sponsorship deals with six Spanish LaLiga clubs for the remainder of the 2021-22 season
Football
Sponsorship & Marketing

Spanish fitness equipment and swimming pool provider Argysan has reached a four-season sponsorship agreement, from 2021-22 to 2024-25, with the LaLiga club Real Sociedad
Football
Sponsorship & Marketing

Spanish bank CaixaBank has renewed as an official sponsor of Spanish LaLiga club Atlético Osasuna for the next four seasons.
Football
Sponsorship & Marketing

Spanish LaLiga club Real Sociedad has concluded its search for new main shirt sponsor, having reached an agreement with mobile operator Finetwork for the remainder of the 2021-22 season.
Football
Sponsorship & Marketing

Spanish LaLiga club Cádiz CF has named Turkish blockchain company Bitci as its new front-of-shirt sponsor, replacing betting operator Dafabet from last season.
Football
Industry Moves

Jordi Camps, the commercial director and head of global partnerships for Spanish LaLiga club Barcelona, will resign at the end of this month, according to Spanish media sources
Football
Sponsorship & Marketing

Japanese technology company Taica Corporation has been named as the new global main sponsor of Spanish LaLiga club RCD Mallorca through its silicone-based product brand αGEL (Alpha GEL).
Football
Sponsorship & Marketing

Spanish LaLiga club Valencia CF has made sports supplement supplier Zumub its nutrition sponsor for this season. The deal will see Zumub help the players in their sports preparation
Football
Sponsorship & Marketing

Spanish fintech company Gedesco has become the main shirt sponsor of Spanish LaLiga club Levante UD for the 2021-22 season