Premier League

Football

Premier League club Brighton & Hove Albion has extended its main shirt and stadium naming rights partnership with payment services brand American Express in a club-record deal
Football

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.
Football

English Premier League football club Crystal Palace has agreed a multi-year partnership with culture analytics specialist MyPeople. The deal makes MyPeople Palace’s official culture analytics partner.
Football

English Premier League football club Brighton & Hove Albion has agreed a one-season extension to its sleeve sponsorship deal with sports fashion retailer JD
Football

English Premier League club Crystal Palace has renewed its partnership with investment platform eToro
Football

Gibraltar-based betting platform MansionBet has signed a new Official Partner deal with Premier League club Newcastle United
Football

Premier League club Southampton has signed a multi-year global partnership with India’s most popular beer brand, Kingfisher. The agreement is Kingfisher’s first partnership in the Premier League.
Football

Premier League club Newcastle United has signed a new sleeve partnership with cryptocurrency trading platform StormGain
Football

English Premier League football club West Ham United has entered into a partnership with VPN service provider Ivacy VPN. The deal names Ivacy VPN as the official VPN partner of West Ham
Football

Premier League club Tottenham Hotspur has extended its principal partner deal with pan-Asian life insurance brand AIA
Football

Premier League club Arsenal has extended its wine partnership with Chilean wine brand Santa Rita
Football

English Premier League football club Arsenal has signed local company Camden Town Brewery as its official beer partner in the UK and Ireland
Football

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.
Football

Premier League club Liverpool FC has upgraded its long-term regional deal with car brand MG Motor to a global partnership
Football

Chelsea has agreed a three-season partnership with 1xBet, with the London club joining fellow English Premier League football team Liverpool and Spanish LaLiga outfit Barcelona as new signings for the…
Football

English Premier League club Southampton has extended its partnership with energy supplier Utilita
Football

Thai beer brand Singha is set to become Chelsea’s longest-serving sponsor after agreeing a three-season extension to its partnership with the English Premier League football club.

Premier League club Manchester United will partner with Japanese video game maker Konami Digital Entertainment and its ‘PES’ football game under a new multi-year deal.