Brighton extends with sleeve sponsor JD

English Premier League football club Brighton & Hove Albion has agreed a one-season extension to its sleeve sponsorship deal with sports fashion retailer JD.

With the deal having first commenced in 2017-18, the JD logo will remain on the left arm of Albion’s home, away and third shirts, and is set to be worn in the Premier League 2019-20 season opener away at Watford on August 10.

Brighton’s head of commercial, Russell Wood, said: “We have already produced some innovative marketing and media content together to grow our respective brands, in what has been an excellent partnership for both parties.”