Premier League

Football
Sponsorship & Marketing

Premier League Manchester United’s sponsorship revenue plateaued in the year ended 30 June 2019, as the club continued to struggle with its on-pitch performance.
Football
Sponsorship & Marketing

Liverpool’s technical supplier New Balance has taken legal action against the club in a bid to retain the kit rights when the current contract expires in May 2020.
Football

The Bitcoin logo (₿) will appear on the shirt sleeve of Premier League football club Watford for the rest of this season, as part of a promotional drive by the club’s main shirt sponsor, betting brand Spo…
Football

Premier League clubs Liverpool and Chelsea have suspended all advertising with Russian-owned betting operator 1XBet – a week after Tottenham Hotspur terminated its sponsorship with the brand.
Football

Premier League club Tottenham Hotspur has signed a partnership agreement with energy drink brand Monster Energy, SportBusiness Sponsorship can reveal
Football

Beer brand Ganzberg has signed as the Official Beer Partner of Premier League club Arsenal in Cambodia
Football

Premier League club Chelsea has reportedly opened talks with potential new main shirt sponsors as the incumbent Yokohama Rubber deliberates on whether to renew after this season
Football

Premier League club Tottenham Hotspur has ditched its betting partnership with Russian online betting brand 1XBet in a move that could be replicated by rivals Liverpool and Chelsea
Football

English Premier League football club Manchester City has agreed a new partnership with South Korean sports service developer Superbloke and has extended its deal with Hong Kong-based direct selling company…
Football

Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.
Football

Construction services firm Three Pines Building Company has formalised a long-running association with Wolverhampton Wanderers by becoming an Official Partner of the English Premier League football club
Football

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global
Football

Manchester United’s multi-year licensing and global partnership deal with Hawaiian sunglass brand Maui Jim reflects a new pricing and acquisition strategy for the club’s global partnerships. 
Football

English Premier League football club Liverpool has agreed a partnership with locally-based tailor, Signature Bespoke
Football

Premier League club Manchester United has signed a major new partnership with Asian betting brand Yabo Sports. It is the club's first betting partner deal with an Asian-facing brand
Football

Russian gambling brand 1XBet has had its UK site suspended after a Sunday Times investigation exposed the brand for taking bets on children's sport
Football

Newly-promoted Premier League club Sheffield United has signed a new partnership with Saudi Arabia’s Al Wefaq Rent A Car.
Football

Premier League club Leicester City has signed new partnerships with global betting brand 19.com and UK money transfer brand Xpress Money. Under the multi-season deal, 19