Premier League
Doubts raised over Southampton’s ‘record’ shirt deal with LD Sports
Industry experts have questioned Southamption's new “record” shirt deal with Chinese brand LD Sports, which was officially announced on Monday as the “biggest sponsorship deal in the club’s history”.
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Southampton signs new Chinese media entity as main sponsor
English Premier League football club Southampton has announced a record sponsorship deal which will make LD Sports, a new sports content, marketing and entertainment platform for the Chinese market, its…
Virgin Media downgrades Saints shirt partnership
UK telco Virgin Media has dropped its front-of-shirt asset at Premier League club Southampton, retaining only the shirt sleeve asset in its latest renewal
GVC calls for gambling sector ban on shirt deals in UK football
Global sports-betting and gaming group GVC Holdings has called for a ban on gambling company shirt sponsorships and perimeter advertising in UK football
tappit’s cashless payments tech connects with Man City, Australian Grand Prix
UK cashless payments brand tappit is paying between £1m (€1.1m/$1.3m) and £1.5m per season to partner with Premier League club Manchester City, according to industry sources.
Liverpool moves in on record-breaking kit deal with Nike – report
Premier League club Liverpool is reportedly in advanced talks with Nike over a new long-term kit deal that, if signed, would be a new league record
Liverpool signs partner deal with Japan’s NH Foods
Japan-based NH Foods Group has signed as an Official Partner with Premier League club Liverpool to increase brand awareness, predominantly in south-east Asia
Man City renews recruitment partnership with Hays
Premier League club Manchester City has renewed its partnership with UK recruitment firm Hays
Premier League confirms Barclays partnership renewal
The Premier League has announced a three-year renewal of its partnership with UK banking group Barclays – confirming a report by SportBusiness Sponsorship in November.
Zoom lands Manchester City as latest Premier League partner
US software company Zoom Video Communications has agreed a partnership with Manchester City, its second deal with a leading English Premier League football club in the space of a week
Puma’s City takeover ends period of Nike low-ball
German sportswear brand Puma has finally announced its long-term kit deal with City Football Group, including its flagship club Manchester City
Tottenham adds Molton Brown to Stadium Supplier group
English Premier League football club Tottenham Hotspur has entered into a supplier partnership with personal care brand Molton Brown
Liverpool open to new kit sponsor, looks beyond New Balance
Premier League club Liverpool is in talks with several kit suppliers eager to replace US sportswear brand New Balance at the end of next season, according to reports
Liverpool nets record-breaking £125m profit, commercial rev up £17m
Premier League club Liverpool has netted a record-breaking £125m ($162m/€143m) profit for the 2017-18 financial year, driven partly by a surge in sponsorship sales.
Intel pioneers in-game technology with Arsenal, Liverpool, Man City
US tech firm Intel is bringing its immersive ‘True View’ technology to the Premier League for the first time, after inking three new partnerships with Arsenal, Liverpool and Man City.
Man United adds Remington to Global Partner portfolio
Premier League club Manchester United has signed a new multi-year global partnership with personal care brand Remington
Chivas Regal inks whisky partnership with Man United
Scotch whisky brand Chivas Regal is paying £3.5m ($4.5m/€3.9m) per season as the Official Spirits Partner of Premier League club Manchester United.
Emirates is most-recognised Premier League shirt sponsor, survey finds
Arsenal’s shirt deal with Emirates is the most-recognised sponsorship in the Premier League, according to a new report.