League of Legends

Esports
Industry Moves

Riot Games has promoted David Mulhall to a global role overseeing its entire esports sponsorship portfolio in recognition of his work building the commercial strategy for the Valorant Esports property.
Esports
Licensing & Merchandising

G2 Esports, one of the few profitable teams in the gaming industry, has appointed former Logitech G and Dreamhack executive Henning Christiansson to be its new commercial director as it looks to move on from a period of upheaval.
Esports
Fan Engagement

A shift in the esports revenue distribution model away from prioritising sponsorship to focus more on in-game digital purchases is set to become the new norm, industry experts have predicted.
Esports
Sponsorship & Marketing

The regional government of Andalusia claims it is the first tourist destination to sponsor a major global esports competition after giving its backing to events run by video game publisher Riot Games between…
Esports
Sponsorship & Marketing

Riot Games has renewed its sponsorship agreements with Red Bull, Warner Music and furniture company Secretlab for the 2022 League of Legends European Championship (LEC) season
Esports
Sponsorship & Marketing

The Sportfive agency has been appointed as the exclusive commercial representative for video game developer Riot Games for its localised feeds across Southeast Asia
Esport
Sponsorship & Marketing

Guild Esports, the esports organisation that boasts David Beckham as an investor-influencer, has signed consumer technology brand Samsung as its official display partner in the UK and Ireland
Esports
Sponsorship & Marketing

HyperX, the gaming division of Kingston Technology Company, has become a founding partner of Riot Games’ Valorant Champions Tour.
Esports
Sponsorship & Marketing

US telco Verizon has expanded its sponsorship agreement with video games publisher Riot Games to become the official 5G wireless and network service partner for both League of Legends and Valorant esports
Esport
Sponsorship & Marketing

Payment services brand Mastercard has renewed its sponsorship of the Northern League of Legends Championship (NLC) in a deal with esports company ESL Gaming.
Esports
Sponsorship & Marketing

Video game publisher Riot Games and Cisco have signed a multi-year sponsorship making the technology brand the ‘Official Enterprise Networking Partner’ of League of Legends Esports.
Esports
Sponsorship & Marketing

Fashion brand Levi's has signed as a supplier of the Prime League, the official League of Legends league from Riot Games for all players in Germany, Austria and Switzerland
Esports
Sponsorship & Marketing

LG Electronics USA has signed with esports organisation Evil Geniuses to make the consumer electronics company's LG UltraGear brand the team’s Official Gaming Monitor.
Esports
Sponsorship & Marketing

The HP-owned Omen brand of gaming laptops has become an official sponsor of the Spanish esports team Movistar Riders
Esports
Sponsorship & Marketing

Forex and commodities broker HotForex has signed a one-year title sponsorship deal with Santos e-Sports, the official esports division of Brazilian football club Santos
Esports

Riot Games' League of Legends Championship Series, whose 2020 season began on January 25, has announced an extension of its partnership with energy drink Red Bull and a new deal with Dell PC gaming brand…
Esports
Sponsorship & Marketing

Digital memory brand Klevv has signed as the Official Gaming Memory Partner for global esports team, T1 Entertainment & Sports
Esports

Spanish beer brand Mahou has signed a second-tier shirt sponsorship deal with the Movistar Riders esports team