LaLiga
Atlético Madrid latest LaLiga club to agree TD Systems sponsorship
Spanish football club Atlético Madrid has added television manufacturer TD Systems as a new sponsor.
The club has signed a two-year contract with the Madrid-based company.
Duel/Fun Raised to N – Hyundai & Atlético Madrid
In April 2019, Hyundai’s launch campaign for its new N range leveraged its Atlético sponsorship to emphasise the vehicles’ sporty characteristics.
LaLiga develops Telepizza links in three-year regional sponsorship
Spanish football's LaLiga has added pizza delivery brand Telepizza as an official sponsor
Amstel Bar Torino – Amstel & Valencia CF
Amstel celebrated Valencia’s 2019 centenary by recreating the bar where the club’s five founders started the team back in 1919.
LaLiga develops sponsorship presence in East Africa with M-Bet deal
Spanish football's LaLiga has signed up gambling firm M-Bet as its latest regional sponsor
El Otro Derbi/The Other Derby – Cruzcampo & Real Betis/Sevilla FC
Cruzcampo – beer partner of both Sevillian teams, Real Betis and Sevilla FC – marked the April 2019 derby with an equivalent match between bartender fans of each club.
LaLiga signs latest regional sponsorship deal with Total in Argentina
Spanish football's LaLiga has signed up global oil lubricant brand Total as a regional sponsor in Argentina
EasyMarkets sponsors Real Madrid after Real Betis exit
Spanish LaLiga club Real Madrid has signed a three-year sponsorship agreement with financial services provider easyMarkets from this season
LaLiga central commercial revenue surpassed €100m in 2019-20
Spain's top-tier football league LaLiga increased its central commercial revenues to over €100m ($119.8m) during the 2019-20 season.
Contracts threatened as Spanish government wants October ban on betting operator shirt branding
Spanish government legislation that would ban betting operators from kit branding on sports teams could be passed as early as October, the Minister in charge of the new law has announced
CaixaBank renews as banking sponsor of SD Eibar until 2022
Spanish financial services group CaixaBank has extended its banking sponsor agreement with Spanish LaLiga club Sociedad Deportiva Eibar for two more years until 2022
Real Sociedad signs mobile app revenue-share with PTI Digital
Spanish LaLiga club Real Sociedad has signed an initial one-year deal with digital engagement company PTI Digital in a revenue-share agreement
Scientiffic Nutrition extends with Real Betis as sports supplement provider
Spanish LaLiga football club Real Betis has extended its official sports supplement deal with sports nutrition brand Scientiffic Nutrition
Celta Vigo and Cádiz sign up gambling sponsors despite legislation uncertainty
Newly-promoted LaLiga club Cádiz CF has signed up gambling firm Dafabet as its main sponsor.
Betway takes main shirt role at Real Betis as EasyMarkets quits contract
Betting operator Betway has signed as the new main shirt sponsor of Spanish LaLiga club Real Betis, after the early exit of online broker EasyMarkets from the role
Canon Medical extends with Barcelona and Real Madrid to 2025
Japanese medical device company Canon Medical Systems has renewed its medical supplier agreements with LaLiga clubs Barcelona and Real Madrid for five more years until 2025
Osasuna replaces main sponsor Kirolbet with local food brand Verleal
Spanish LaLiga's Club Atlético Osasuna has signed up frozen vegetable brand Verleal for the next two seasons, starting in the club’s centennial season, 2020-21.
Mazda goes the distance with LaLiga in two-year renewal
Japan-based automotive manufacturer Mazda has renewed its sponsorship of Spanish football’s LaLiga for another two years, extending its agreement until the end of the 2022-23 season.